Image Management Of Clothing Store Can Increase Sales Volume

People rely on costumes, and the Buddha relies on gold. Therefore, to open a clothing store, it is important to understand that the management of store image is very important.

Store image management is one of the important factors that affect storefront performance. The key is to enhance the appearance of shop appearance and the professional quality of shop assistants.

1, store logo.

The logo is a shop showing its business card to customers, but many clothing owners neglect it. They often hang up other items on the background wall, sign wall and glass curtain wall, thus affecting the overall appearance of the store.

You know, a logo is like a person's face. Only a neat image can get a good impression from others. This is also true for shops.

2. Display cabinet.

The overall image of a store is made up of all the items in the store. The display cabinets, as the objects occupying most of the space in the store, must be consistent with the overall image design style of the store.

This involves color matching knowledge. Different colors bring different feelings to people. Stores should combine their own actual conditions, such as customer type, product quality and so on, so as to cater for the needs of customers and bring comfortable visual experience.

Of course, the shape of display cabinets is also within the scope of design.

3, sound.

4, lighting.

The design of storefront lighting also has a certain impact on the shopping atmosphere of goods and shops. We should pay special attention to the brightness and brightness of the lamp. Too bright or too dim will affect the display effect of the merchandise.

The lighting design of the store should stick to the principle of not lighting the dead angle, and do well in the lighting district matching.

We should highlight the local key commodities, and display the texture and texture of commodities.

5, commodity display.

The display of goods is an art, which covers many kinds of knowledge, such as aesthetics, visual arts and so on.

When we go on a trip, we will see a good cultural landscape design and stop watching it.

That is, it fully caters to people's aesthetic and visual requirements, and brings people a sense of comfort and beauty.

For the same shop display, good merchandise display and collocation can bring beauty to the enjoyment of the guests, and stimulate the desire of customers to hold their own.

Two, store image design principles

At present, there are endless stores in the market of any industry. How to stand out in many stores? Here are six principles to note:

1, the overall aesthetic principle

The most important thing is to consider the overall effect of the store image.

We must be uniform, beautiful, eye-catching and clean.

Only in this way can we get a good display effect.

In the overall aesthetic requirements, in addition to ensuring the consistency and unity of the overall image, it is also necessary to ensure the harmony and unity of products and decorations in the store.

2, the principle of abundant goods

The rich products can give customers more choices, and at the same time, they will give customers a good impression of their products and attract customers' attention to a large extent.

3, fully demonstrate the principles.

Leading products or products that have strategic significance to guide consumption should be fully displayed in the exhibition process. The products displayed should be as planar and three-dimensional as possible.

To ensure the full effect of display, and in the process of exhibition, we should introduce the cultural elements of products according to the strategy of product sales, so as to generate brand association and guide consumers' consumption demand.

4, new product priority principle

The newly launched products of the manufacturers should be displayed in the prominent position of the stores.

In the promotion of new products, manufacturers will focus on marketing within a certain period of time. At the same time, they will have corresponding advertising support, make full use of the advertising resources of manufacturers, ensure that new products can be promoted as new market selling points, attract consumers' eyeballs and improve sales ability.

5, the principle of being clear at a glance

The most important thing about the display of goods is to let the customers in the shop see clearly the various attributes of the goods, so that customers can quickly make judgments about whether to buy or not, and stimulate their impulsive purchase mentality.

6, the principle of reaching out.

In the process of displaying goods, we should pay attention to the display height of products, strive to reach the reach of customers, enable customers to feel the texture of goods, and increase their understanding of products through the way of touch, and strengthen their desire to buy. In the process of consumption, consumers want to be able to reach directly.

It is not through observation that decisions can be made.