Fashion Returnees Excavate Market Potential And Create Light Luxury Brands

< p > recently, the results of the two quarter and first half performance of the French a href= "http:// www.sjfzxm.com/news/index_c.asp" > luxury goods < /a > LVMH show that the group's total revenue reached 14 billion euros, up 3% over the same period last year, excluding the 5% of the net growth rate of structural impact and exchange rate impact.

After a short period of sweetness in the first quarter, sales slowed again in the two quarter, with an increase of only 1.3%.

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The reason why < p > may be affected by the "a href=" http:// www.sjfzxm.com/news/index_c.asp "prohibition order" /a ".

But the underlying reason is that the popularity of luxury brands has been further strengthened, and the rational growth of consumers has led to a further narrowing of the premium space for luxury goods, while the luxury brands have catered to the needs of the market today.

The light luxury brands take advantage of the luxury market.

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< p > < a href= "http:// www.sjfzxm.com/news/index_c.asp >" Zhou Ting /a ", said the director of the Institute of wealth quality, with the gradual growth of consumers and the improvement of information pparency, consumers began to pay attention to" cost performance "when purchasing luxury goods.

As a part of China's huge market, the market potential of light luxury brands can not be ignored.

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< p > for this reason, overseas returnees studying abroad have created light luxury brands.

When they lived abroad, they learned the life experience and cultural meaning behind luxury goods, and had a congenital advantage when pplanted to the light luxury goods that they set up in line with domestic consumption level.

And turn this advantage into a real brand creation and succeed. < /p >

Wu Yilei, the founder of "1/2 Eternity (half eternity)", a senior women's shirt brand in London, said that our shirts, whether they are brand positioning or overall style, are integrated into the British style, so customers will have a fresh sense of distance.

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Zhang Yangzheng, vice president of strategy and career development of fashion media group, believes that entrepreneurial opportunities to meet individual needs are coming, making fashion lifestyle P and overseas students have advantages.

This group of people knows a lot about taste. They have seen good things and overseas experience.

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