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Women Buy 1278 Clothes At A Time For 1 Million 300 Thousand Yuan.

2014/7/31 5:14:00 28

< < a href= > http://sjfzxm.com/news/index_f.asp > > Shenzhen < /a > a woman buys 1278 fashion items at a time, worth 1 million 300 thousand yuan.

Yangcheng Evening News reporter found this short message in WeChat's circle of friends.

What is the character of this woman? Is the story true or false? Is this to relieve pressure? Is it ostentatious? Or money laundering? Or is it a business marketing strategy?

28 morning came to a brand women's clothing store in Shenzhen golden China Plaza, which is believed to be the place where the story happened.

Kim Hua Plaza is a famous high-end brand hypermarket in Shenzhen. A brand shop with a story is known as the first line brand of domestic women's wear. The store's shop manager asked for an interview but refused to be interviewed. But the existence of the incident in July 20th was confirmed. The manager's evaluation of the customer's motivation was very normal, and the salesperson said that the sales record could be found.

prior to July 25th, when a reporter interviewed the store clerk on a telephone interview, a female saleswoman revealed that the female customer (hereinafter referred to as "S female") was more wealthy and a regular customer.

When asked how to get the goods, the shop assistant answered that the goods were delivered in installments.

28, Yao Bin, deputy director of the a href= "http://sjfzxm.com/news/index_f.asp" market planning & amp; /a department, confirmed to reporters that in July 20th, a customer bought a total of 1278 fashions in the shop, which was said to be a more than 30 year old woman who was richer.

Chai ya, chairman of the P, known as "behind the scenes pushing hands in China's fashion industry", said: "this thing has really been heard, it is true, and also saw that long shopping list in WeChat.

If it is said that the enterprise hype, it is difficult to believe, because the brand is already a line brand.

Shen Yongfang, President of Shenzhen clothing association, told reporters on the phone that he had not heard of the incident.

Reporters did not search for news on the Internet, and no one in the circle of friends turned mad.

It is reported that the owner of the store has severely criticized employees after the incident, and can no longer disclose the matter to the media and peers.

there are many different opinions about why 1278 clothes are swept away.

for reporters' questions about "what purpose", Yao Bin said: "if we ease the pressure and go shopping crazily, we will not go to a store, but we will go to many boutique stores." (buying 1278 pieces) is like buying Chinese cabbage in the supermarket.

So, it's not like showing off wealth.

Yao Bin, a colleague of P, thinks that if money laundering does not choose such a big brand, it will choose a very unknown brand. "Lin Qiangchi"

As for whether businesses hype, Lin Qiang Chi said: "not very likely.

The brand belongs to the first line of women's clothing in China. The sales volume can be ten in the top of the golden row, and it's not very easy to use this method. Besides, it has little publicity effect on the brand.

Yao Bin told reporters: "it is said that the woman boss bought clothes not for her own sake, because the company performed well in the first half of the year, in order to reward employees and provide employees with benefits."

Lin Qiangchi put forward a different view: "tooling is generally custom-made, and this brand seems to be a bit strange in making clothes.

If it is a reward, hundreds of female employees are faced with the risk of crash, and more likely, the female boss gives the outsider.

> a href= "http://sjfzxm.com/news/index_f.asp" > Chai Ya < /a > think: "if the boss ordered clothes, it can be understood to the female employees, not necessarily the uniforms, which can be worn on special occasions such as celebrations."

For the 1000 yuan, the average price of the fashion, Chai Ya said: "for this brand, I can only say that it is very cheap, very cheap, and other difficult to say."

Mr. P, the chief designer of Shenzhen's private custom dress "Mu Yan custom", has a very clear attitude: "this is too normal. As a female consumer, it is quite understandable.

When middle class women see good clothes, they may buy several pieces and more than ten pieces at a time.

People who are very rich can sweep thousands of goods and understand. "

However, Mu Yan confessed that thousands of pieces of clothes of the same color and sizes could not be enough in a store.

another famous fashion designer in Shenzhen, Zhu Na, commented directly: "crazy, still more iron than iron fans!"

Yao Bin associates the customer's purchase date in the dialogue: 19-20 July, it is the big promotion time of gold and Chinese seasons, and the total profit of 2000 yuan is 500 yuan, which may be the real reason for customers to choose such a wild sweep.

It is said that only two seasons in the year of golden year, China has made such a big promotion, and the price of winter clothing is higher.

Yao Bin believes that the "S girl" spends 1 million 300 thousand yuan on clothes, and the money really should not be that much.

According to the consumption of 1 million cash, you can return 250 thousand yuan shopping coupons.

So it's the same reason that S women choose to buy in batches.

Yao Bin revealed that during the promotion season, there were also clothing stores in golden China Plaza, who had encountered similar sales promotions, but the amount was not so high, that is, hundreds of thousands of dollars.

"There are more people who make Taobao, maybe someone will go to group buying together, and it will cost 1 million yuan to rebate 250 thousand yuan, which is very suitable for Taobao shopkeepers who make high-end clothes."

Yao Bin and his colleagues engaged in sales for 7 years. Once they sold thousands of pieces of records for clothing stores, they said bluntly: "this can only be a rare case, and it must happen in the promotion season."