Baolong Innovates "MALL+ Commercial Street" Mode

"There will be more than 4 projects in Baolong, including Changzhou Baolong city square, Penglai Baolong sea fairy street and other projects," said an insider from Baolong real estate. "This form will have a great power in the current market environment. The reason is that this whole mode of business combination and flexible combination of self-sustaining and selling businesses. At the same time, the combination mode can make MALL and commercial street take advantages and avoid disadvantages. Relying on MALL's commercial street, it can get a series of advantages such as complete format, stable passenger flow, brand and radiation of operating resources, and the addition of commercial street will make MALL more rich in format and avoid homogenization in the region.

　　 innovate Product line

Baolong real estate is famous for its focus on the development and operation of commercial real estate, especially its flagship product, "Baolong city square", has become one of the pronoun of contemporary Chinese urban complex. MALL in Baolong City Plaza is maintained by Bao long.

In 2003, when China was still in the era of "supermarket + department store", Xu Jiankang, the founder of the Baolong Group and member of the CPPCC National Committee, boldly overturned the traditional business model of "shopping for shopping" and pushed forward the concept of "urban complex", which was very frontier in the international real estate field. The bold and resolute establishment of the innovative commercial real estate development mode with "Baolong city square" as the heavy product, and the successful replication of this model in the mainland of China, thus consolidating its benchmark position in the Chinese commercial real estate sector.

However, the "outgrowth" of today is no longer a rare thing, especially in recent years, a large number of developers have moved to the commercial real estate sector, and commercial real estate is thriving. MALL has been everywhere and has been criticized for its close interaction and homogenization.

Fortunately, there is no shortage of explorers and thinkers in the industry. Baolong also has its own innovative genes. Xu Huafang, group president, said frankly, "MALL has to be done, but it can not be rigidly adhered to. A single product line can be done very well, but the systemic risk is great."

Xu Huafang's thinking is reasonable. A report on the characteristics and development trend of the commercial street made by Chicco real estate consultant thinks that the development cost of the commercial street is comparable to that of the commercial street. MALL At a low level, from the perspective of consumer groups, MALL mainly meets consumers' basic practical shopping needs, and the diversification of commercial streets is more likely to meet people's needs for lifestyle and spirit.

Therefore, whether it is to avoid the risk of focusing on a product line or to satisfy the wider consumer demand, it is bound to go further to expand the innovative product.

　　 "MALL+ Commercial Street" combined boxing

"In the face of future development, Baolong is actively expanding its product line, including research and development of tourism, pension, health and real estate, open commercial blocks and other products. In the future, more diversified products will be developed according to market demand." Xu Huafang said.

While in Changzhou Baolong city square, Penglai Baolong sea fairy street and more than 4 projects will be the first to adopt the "MALL+ business street" mode.

　　对这种模式的力量，宝龙如此解读：其一，这是一种全业态的组合模式，灵活组合自持与销售商业，按照规划，宝龙将100%自持其MALL，而商业街则可以对外出售;其二，MALL和商业街在商圈中各有其职能，不可轻易互换替代，而是相辅相成，MALL更注重于消费者基本的实际性购物需求,而商业街更偏向消费者对“生活方式”的精神享受和追求;其三，单一的MALL有同质化风险，孤立商业街有缺乏客流发动机的弱点;其四，MALL的优势是大主力店、连锁、优势品牌商家，比如家乐福、大润发、肯德基等都是宝龙的战略商家，这些商家在商圈启动初期具有启动客流的效果，其五，商业街的优势是组合自由、经营管理成本低、营业时间自由，能极大丰富整体业态，还能充分消化客流，而依靠业态和商家相对稳定的MALL做后盾，商业街也能进行快速的业态调整和换代升级，加速度过 As soon as possible, enter the high rent stage.

The industry experts are optimistic about this combination mode. They believe that this mode is conducive to reducing the development cost for developers, but also points out that commercial streets must have a reasonable layout and higher requirements for environment and architectural design. The key to the success of the MALL+ commercial street combination mode is unified operation and unified planning.

Confidently, Bao long had already envisaged this. It is understood that in early July, the unified planning of Baolong commercial street will take another step to start the national investment. At the same time, the WeChat public platform of Baolong commercial street has also been launched, while Baolong's independently developed e-commerce platform will also be used to support commercial streets in all directions and realize its value-added services.