6.18 Dangdang Network Flow Increase Over Jingdong Clothing Flashover

< p > Jingdong's < a href= "//www.sjfzxm.com/news/index_c.asp" > 6.18 < /a > the day of celebration, as always, has triggered the collective containment of many electric providers including Tmall, Dangdang, suning.com, vip.com, 1 stores, jumei.com, etc.

Surprisingly, the most fierce Jingdong in advertising is not the biggest winner. On the increase in traffic volume, Dangdang and vip.com are more than Jingdong. In terms of discount, Jingdong is also inferior to Dangdang, Amazon and suning.com.

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< p > due to < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > replace 3C became the most popular category in June. Dangdang has the biggest red envelopes by buying new clothes and collecting the latest products.

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< p > < strong > Dangdang mobile traffic outburst < /strong > < /p >

< p > statistics show that the flow of mainstream e-commerce platform has risen sharply in June 18th, according to the statistics released by the largest third party e-commerce price comparison software assistant.

Dangdang and vip.com rose more than 90% year-on-year, leading the public business, and surpassed the Jingdong's 82% traffic growth, while Tmall's traffic data showed a rare negative growth.

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< p > in the PC terminal traffic growth continues to take the lead, Dangdang mobile terminal traffic increase is more important than the opponent's important factor.

On the one hand, Dangdang mobile phone client continuously updated its functions in June, especially the mobile phone exclusive price, enjoying a lower price than the PC terminal. For example, the promotion price of an induction cooker is 205 yuan, and the exclusive price of mobile phone is still 30 yuan cheaper.

On the other hand, WeChat's red envelopes, return to the balance and other affordable marketing won customers' favor. Red envelopes and coupons are more practical and useful than other electric providers in terms of reward amount and scope of use.

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< p > < strong > the lowest price is the hard truth < /strong > < /p >.

< p > to sum up, there has been a significant differentiation in the sales promotion of various businesses. Dangdang focuses on clothing books, Amazon sees digital, and Suning seeks breakthroughs in home appliances.

No matter how to promote the way of promotion, the real low price is still the main factor to win the attention of users.

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< p > according to the distribution of the lowest price merchandise of Hui Hui shopping assistant, in the book category, Dangdang has 38% of the commodity, the lowest price in the electricity supplier, is the first in the electricity supplier; in the digital category, Amazon is the lowest price for the electricity supplier; in the category of household appliances, suning.com is the lowest price in the electricity supplier.

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< p > Hui Hui shopping assistant another survey on the 6.18 "commodity lowest price" survey shows that 42% of Gome's commodity price is the lowest in history, ranking the first among many electric providers, while Dangdang is 33% of the leading providers.

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< p > < strong > clothing flash buying instead of 3C digital becoming Star > /strong > /p >

< p > another trend worthy of attention is that the popular clothing in the flash buying mode has replaced 3C digital as the star class that was promoted in June.

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< p > the main category of Dangdang's "6.18" promotion is clothing flash buying instead of books.

In the 618 World War, Dangdang and vip.com had nearly doubled their traffic in June 17th, increasing by more than a href= "//www.sjfzxm.com/news/index_s.asp" > Jingdong < /a >, while other electricity providers increased by less than 30%.

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< p > it can be seen that under the marketing promotion of Dangdang and vip.com, clothing flash buying has been popular among the people in the past year, and has a wide range of consumer awareness.

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The difference between vip.com P and vip.com's flagship purchase is that Dangdang has a new way out of the end product exchange. In June, it launched the clothing new product flash purchase channel. The new fashion was also included in the flash purchase. The new clothes on the line were sold at a discount of 5-7 discount, and some of the new products were even less than 50 percent off.

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< p > electricity supplier analysts believe that clothing category has become the new advantage of Dangdang brand marketing. It is also the key factor to win the Dangdang network in the "a href=" //www.sjfzxm.com/news/index_c.asp "electricity supplier < < /a > war" in June this year. It will also play an important role in improving the business quota of Dangdang net, customer price and profit space.

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