Lining Channel Inventory New Products Accounted For Rebounded

< p > yesterday, the Hong Kong stock listed company < a href= "//www.sjfzxm.com/news/index_c.asp" > Lining < /a > announced the 2013 financial report. During the reporting period, the income was 5 billion 824 million yuan, down 12.8% from the same period last year, and gross profit was 2 billion 594 million yuan, up 3.2% compared to the same period last year.

The company said that the decrease in revenue was due to the recent sale of new products to distributors, reducing inventories and optimizing the store network.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201403/25/20140325093823_sj.JPG "/" < > > "

From P to 2012, the domestic sporting goods industry has experienced the highest growth in recent 10 years after several years of high growth. Even the sporting goods companies staged nightmares of collectively closing stores.

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< p > at that time, the channel a href= "//www.sjfzxm.com/news/index_s.asp" > inventory < /a > became the most urgent problem facing the whole sports industry.

Against this background, Lining first proposed the solution to the situation and implemented the revival plan, which changed the situation of over reliance on wholesale operation in the past.

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Yesterday, we talked about Mr. Jin Zhenjun, executive vice president and deputy chief executive officer of the recovery plan process: "in the past year, we focused on business adjustment and started the development of new businesses." P

As the first phase of the reform plan, the revival of the channel is almost completed. The trend is inspiring. The direct retail sales of Lining brand account for about 1/3 of the total sales volume; the new product proportion in the channel inventory has risen to the level of 2011; the number of new products in the second half of 2013 has increased by a year.

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Besides P, Lining also expressed his views on the whole industry. He believes that the sports retail industry is still facing great challenges.

At present, the growth of market demand comes only from discounts. Lining will focus on developing five core business categories, hoping to become a leader in the industry.

"In the short term, it is a loss, but we deserve it."

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< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > electric power > /a > impact, Lining responded "still can not see the Internet marketing mode that allows enterprises to make money". Sporting goods need a good customer experience. This Internet can not be achieved at the moment. At the same time, Lining points out that Internet thinking needs to be entered into the enterprise, and how to integrate the offline resources and online with limited interaction.

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