Ling Lanfang: Comments On Development Of Silk Industry In 2013 And Prospects For 2014 Development

< p > the chairman of the Huzhou Silk Association, the chairman of the Silk Road Group, < a href= "//www.sjfzxm.com/pioneer/" > Ling Lan Fang < /a > recently interviewed by the China silk net and other media. The following are Ling Lanfang's comments on the development of the silk industry in 2013 and the outlook for 2014: < /p >

< p > < strong > 2013 is the turning point of China's cocoon and silk industry. Its main performance is: < /strong > /p >

< p > 1, < strong > price pition < /strong >.

The industry chain is reversed upside down, the added value is zero or negative, such as silk cocoon upside down and silk cocoon hanging upside down.

No industry chain is profitable.

The cocoon and raw silk prices pushed up by cost reached the highest level in history, and they did not get the recognition of silk and terminal consumption. The fourth quarter began to fall and the trend of decline was accelerated.

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< p > 2, < strong > quality pition > /strong >.

Due to the shuttleless pformation of the national silk weaving industry to 75%, the demand for raw silk grade increased. Therefore, in addition to the production of high grade Guangxi silk, a large number of medium and low grade raw silk in Guangxi began to stagnate, and fresh cocoon silk sparked industry controversy.

The raw silk of 5A of the traditional silk base of Zhejiang, Suzhou and Sichuan began to sell well.

The satin pition is manifested in the homogenization of heavy goods, hysteresis, differentiation, and high quality popularity.

Silk has been turned more clearly. First, two of gifts have been reduced, but sales have been greatly reduced, but the quality has improved.

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< p > 3, < strong > industry pition > /strong >.

In the fourth quarter, the eight ministries and commissions of the State Council issued opinions on < a href= "//www.sjfzxm.com/news/index_q.asp >" further promoting the healthy development of the cocoon silk industry "< /a >, and held the national video conference to implement the" opinions "in the year. This is a major turning point in the implementation of the innovation driven development strategy of China's cocoon and silk industry. There will be hope that the industry will lose more and less in the past ten years, the extensive development in the west, and the difficulty of pformation and upgrading in the East.

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< p > < strong > 2014 is the year when China's a href= "//www.sjfzxm.com/news/index_s.asp" > cocoon and silk industry "/a" has been launched. The four industry has forced four innovations.

< /strong > < /p >.

< p > < strong > first of all, it is "/strong".

In recent years, the cocoon and silk industry as a whole does not make money. It is an indisputable fact that over time, the sub health industry will tend to weaken. The eight ministries and commissions of the Central Committee jointly issued the document, which is to see this point, intended to revitalize.

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< p > < < strong > is efficiency compel < /strong >.

In the past 30 years of reform and opening up, production efficiency has increased several times and dozens of times in all walks of life.

Efficiency and equipment and technology innovation.

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< p > < strong > third is resource forced < /strong >.

China's high-quality cocoon base has shrunk by 60% in ten years, and its raw material has been seriously degraded. It is not only less than Brazil, but it will soon catch up with India.

In addition, because of backward equipment and low efficiency, the silk industry is hard to recruit and has few successors.

Therefore, the two shortages of raw material resources and human resources are forcing technological innovation and breeding mode innovation. We need to develop an industry with two products and three production simultaneously.

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< p > < strong > Fourth, the market is forced to < /strong >.

The sharp decline in external demand and the sluggish domestic demand are mainly due to lack of competitiveness and homogenization of products.

We must strive to create two smiling curves, enhance the technological content and cultural content of products, enhance the R & D capabilities and marketing capabilities of enterprises, differentiate survival and brand development.

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< p > < strong > four innovation start: < /strong > < /p >

< p > 1, < strong > industry innovation < /strong >.

In the spirit of implementing the 18 spirits, comprehensively deepening the reform, building the Silk Road Economic Belt, and implementing the 12 macro opinions of the 8 ministries and commissions of the State Council on promoting the healthy development of the industry, the industry innovation and industry restructuring will be improved. For example, sericulture production organization innovation, the emergence of home court farms, agricultural cooperatives, cocoon silk, agriculture, industry and trade integration industry will surely help farmers and companies to supply and demand the order materials, and expect cocoon quality to start improving.

For example, the reorganization of the industry and the reorganization of the silk industry, launching the planning and construction of silk famous brands, famous brands, famous enterprises and famous cities, is bound to attract the attention and attention of the government and enterprises to the silk industry, and to add new impetus to innovation. For example, a cooperative mode of producing three products, producing two products, and promoting linkage between government, production, research and research, and so on, is bound to break through and push forward.

In short, the industry's overall innovation is the leader.

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< p > 2, < strong > brand innovation < /strong >.

The national silk industry needs international brands.

The eight ministries and commissions of the state jointly issued the silk in the value evaluation of "carrying the long history of our culture, a rich cultural carrier and a valuable legacy of vitality". If we can not produce a number of international brands of ethnic silk, we are really sorry about silk.

At present, large enterprises with ideas, strategies, strength and start-up have been actively taking action, and a group of influential and influential silk brands will rise.

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< p > 3, < strong > technological innovation < /strong >.

Scientific and technological innovation in the silk industry has reached the point of life and death.

I have been calling for many years of silkworm industrialization, silk reeling intelligence, weaving digitalization, and finishing beautification. The three technological progress will probably start or advance in 2014. Otherwise, compared with other fiber industries, the efficiency of silk industry will be more marginalized, and the proportion of silk in total fiber will be even weaker.

Therefore, the use of high technology in the silk industry in 2014 will be expanded.

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< p > 4, < strong > marketing innovation < /strong >.

Internet thinking and micro innovation, < a href= "//www.sjfzxm.com/news/index_cj.asp" > micro marketing < /a > will be broken down in silk marketing, so the business mode has undergone a radical change.

I put forward a few years ago that the pformation and upgrading of the silk industry lies in the combination of industrialization and information technology, and the combination of manufacturing and service industries. The close combination of Internet thinking and traditional manufacturing is the only way to combine the above two industries.

It can be imagined that in the 2014 silk marketing innovation, it is possible that several brands first broke through the traditional pain spot of silk, "one needle pierced the sky", "let consumers scream", set off pleasant surprises under the silk sales line and hot line together, and micro marketing and micro innovation jointly opened up a new prospect for silk development.

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