How Much Profit Can An Enterprise Participate In The Clothing Exhibition?

According to the survey, many companies use the exhibition frequently in the sales process than the advertising, public relations and other conventional marketing methods. Many business decision-makers say that exhibitions are extremely useful sources of information, and the exhibition is ranked first in the sales and marketing tools of information collection.

　 Communicating production and marketing and accelerating circulation

Attending the exhibition is clothing One of the choices in enterprise marketing activities is the process of direct business communication between exhibitors, merchants and the face-to-face. Therefore, promoting the sales of products is the ultimate goal of exhibitors.

A large scale exhibition with large scale will attract many social interest groups to participate. The end-users with strong consumption potential and the participation of powerful distributors can directly improve the sales volume of enterprises. In addition, the exhibition's high speed dissemination, abundant information and direct transaction characteristics also accelerate the circulation of commodities. For the garment enterprises that emphasize the speed of commodity circulation, the exhibition is the best choice to communicate with production and marketing and speed up circulation.

　　 Reduce costs and increase profits

The exhibition is the aggregation of people, information and products in time and space. Due to the high concentration of a large number of spectators, professional buyers and commodities, many conventional links are streamlined by an exhibition. Therefore, a successful exhibition can speed up the circulation of commodities and effectively achieve the rapid flow of commercial information. The direct result is that exhibitors and businessmen shorten the cumbersome distribution chain in marketing, and the transaction costs of both sides are reduced to the minimum, thus achieving a win-win situation, and the profits of enterprises will naturally increase.

According to the insiders in the exhibition, the cost of doing daily promotional activities is 8 times the cost of the exhibition, which is often spent on the sale of 8 yuan, which can be realized by spending 1 yuan on the exhibition. Because of the unique role and considerable benefits of the exhibition, many garment enterprises are rushing to participate in the exhibition.

　 Feedback information and adapting to market

The exhibition is the most advanced business information showing commodities, technology, projects, customs, culture, craft and so on. An industry often uses the exhibition to release the latest information of the industry.

A large scale. Fashion Show It is also a grand gathering of the clothing industry. It is not only a great variety of commodity information that can be disseminated in the clothing exhibition, but also a good time for the major clothing enterprises to display their brand culture, marketing concept and management mentality.

In clothing exhibition, a large number of enterprises directly communicate with a large number of professional buyers and terminal consumers. Generally, the following information can be obtained: the market feedback of the company's products, including distributors and terminal consumers, and other feedback information; the business dynamics of competitors, such as the types of exhibits and marketing dynamics of competition enterprises, and the demand information of the whole consumer market, such as the dealers and consumers' purchase trend reflected in the exhibition, and the market trend; Exhibition strategy Lessons learned from the plan.

Therefore, enterprises should attach importance to every exhibition and seize the opportunity to do a comprehensive and meticulous collection of information.