Analysis Of The Conditions Of Costume Design Positioning

　　 Clothing market The investigation and the analysis of the information obtained from the market survey are the basis for the positioning of the dress design. The economic strength, equipment condition, staff quality and management level of the enterprises are the important basis for the positioning of the dress design, and also the necessary conditions to ensure the success of the garment design positioning. The conditions for the positioning of clothing design should be analyzed as follows

1. Feasibility analysis. A fashion brand popular in the market must have its characteristics. Therefore, we should fully analyze the technical requirements for the development of positioning clothing. brand image Promotion means and other key elements. Find the entry point of positioning clothing feasibility.

2, whether the equipment is suitable. Can the existing equipment of the enterprise be compatible with Positioning clothing Matching, is it necessary to update and improve?

3, whether there is technical ability. Whether the level and quality of technical personnel meet the requirements of clothing. Prepare early training for technicians.

4, whether the material purchase channel is smooth. According to their ability to enter raw materials, consider positioning the clothing plan. Whether the channel is smooth, whether the quality of raw materials can be checked, whether to import, whether the procedure is fast and complete, and whether we can do anything to reduce the purchase price. In short, the price of raw materials will determine the cost bearing capacity of the product, and it is also an important condition for competition with the same product.

5, capital affordability. The method and possibility of payment, whether the turnover period of enterprise capital turnover is measured, whether it is suitable for investment positioning clothing. Whether the cost budget, the whole process cost of production process and the affordability of enterprise funds are suitable.

6, the fashion cycle and production cycle can not always be based on the market. Therefore, the analysis of garment cycle is very important. How long is the fashionable clothing now, and how long it will take for it to be fashionable? And constantly adjust it as a basis for developing new products.

7, brand promotion. Comparing their brand with other similar brands in the market, we can clearly understand their position in the market and define their own characteristics. Brand design should highlight its characteristics. Fully embodies the concept of brand theme. Designers and enterprises are constantly trying to catch up with the market, which is not a way out. Only by constantly setting up our own brand, improving brand characteristics, and matching the subjective and objective can we really join the ranks of market competition.