Can O2O Mode Become The "Savior" Of Traditional Retail Industry?

< p > the citizens who recently added Hangzhou Tower official WeChat will find that WeChat can enjoy many offline VIP services. WeChat is equivalent to a elite version of Hangzhou Tower and does not close for 24 hours.

The citizens who want to buy digital products in EGO digital city do not have to take a long way to go. They place orders directly online, and EGO digital businesses deliver their products within three hours.

Over the past few years, Tmall and a href= "//www.sjfzxm.com/news/index_c.asp" > Jingdong < /a > have been stepping up efforts to push forward the traditional department stores. However, recently, a revolution of O2O (Online to Offline, i.e. online to offline) revolution is rising in the traditional retail industry. At the time when the electricity supplier was suppressed for many years and the overall industry boom was low, department stores finally began to fight back.

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< p > < strong > EGO's "local purchase" is popular, < /strong > /p >

< p > < strong > up to more than 300 single businesses a day, < /strong > /p >

Mr. P, who has just bought a laptop in EGO digital city two days ago, did not go to the digital city for a long time to bargain. Even the door did not come out. He just sat at home and nodded the mouse. After an hour, the merchant of EGO sent the computer to the door.

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< p > in early August, EGO digital and Yi Tao jointly built a new O2O mode -- local purchase. Consumers can pick products in EGO's area of a panning network. After ordering, EGO merchants deliver their products free of charge within 3 hours.

In the past month, the sales figures of EGO digital O2O project were close to 5000 orders, 150 per day, and 300 orders per day.

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< p > "notebook computers are still more valuable after all. They are not too comfortable to buy online directly.

If you have a physical store, you will feel more assured.

And the price is not more expensive than the online shop, it can also deliver door-to-door.

So I think the combination of online stores and physical stores is very good.

Mr. Jiang said.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > local purchase /a > mode also let merchants taste the sweetness.

"Next, we will innovate and develop on the O2O platform, so that consumers can not only buy affordable and reassuring digital products, but also buy and send flowers and gifts for friends and relatives, even booking restaurants and buying packages for tourism, so as to truly achieve a quick solution for a platform."

For the future, EGO digital group is full of confidence.

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< p > < strong > let store 24 hours "do not shut down" < /strong > /p >

< p > > strong > department store, catch the "WeChat" car, < /strong > /p >

< p > in addition to digital stores, the department store, which has long been suppressed by electricity providers, has begun to layout O2O for counterattack, but their "calendar" is WeChat.

Not long ago, Hangzhou Tower borrowed 20th anniversary shops and launched the official WeChat. The slogan was "24 hours without closing."

Even if it is not a member of Hangzhou Tower, as long as concerned about its WeChat, click on registration can get an electronic membership card, enjoy the service of ordinary membership card.

Old members can enjoy multiple VIP services by linking their physical cards with micro signals.

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< p > with an electronic membership card and many VIP services, you can make an appointment on WeChat.

For example, if you want to join the salon in the VIP classroom at the mall, if you want to go to Wang Pin for a romantic candlelight dinner, or have any questions about the shopping mall, the online customer service staff will always serve you.

Hangzhou Tower said that the mall hopes to build this platform into a social interaction platform among members, which is the first step in channel marketing. Next, it will launch APP software, upgrade the official website and launch small games.

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< p > except for Hangzhou Tower, other traditional retail enterprises are also moving frequently in < a href= "//www.sjfzxm.com/news/index_c.asp" > O2O < /a >, for example, Haining leather city jointly launches an electronic commerce platform of Zhejiang industrial and commercial bank.

Tianhong emporium also announced that the company will join hands with Tencent WeChat to build a rainbow application platform. In addition, other department stores also say they will launch their own O2O mode.

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< p > < strong > O2O mode will be < /strong > /p >

< p > < strong > the "Saviour" of traditional retail trade < /strong > /p >

< p > O2O, this outsider doesn't seem to have any special combination of numbers, but it has been pursued by giants for a long time.

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< p > O2O, simply speaking, from online to offline, integrating offline business opportunities with the Internet, making the Internet a channel and medium for acquiring customers, and even completing consumer pactions.

Online access to information, and then line to experience or enjoy services, and then return to the online payment or shopping behavior, online and offline integration, this is the core of the O2O mode.

As a matter of fact, O2O mode has already appeared since the rise of group buying website, and it is also the most widely used form of O2O.

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< p > industry insiders believe that compared with the traditional Internet mode, the biggest advantage of mobile Internet is that users can not be restricted by the environment.

Consumers will not go shopping with laptops, but they will carry their cell phones with them.

That is to say, the regional characteristics of O2O coincided with the advantages of department stores.

Compared with the electricity supplier, department stores are far inferior to the former in terms of logistics and price, but in terms of geographical attributes, department stores have obvious advantages.

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< p > Su Ning Yun Shang's CEO Zhang East is also very optimistic about O2O.

In his view, the O2O mode perfectly integrates online convenience and offline experience functions, fully connects the technology application of the Internet with the retail core competence, so as to better meet the needs of consumers and optimize the supply chain, and form a business model of sustainable development.

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