Haining China Leather City Online Trading Platform Formally Launched

< p > September 12th, Haining China "a target=" _blank "href=" //www.sjfzxm.com/ "leather" /a "city online trading platform, the city of Hai is formally launched.

This also means that the marketing of China Leather City in Haining has entered a new stage of integration and development.

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< p > the city of Haining is developed in cooperation with Zhejiang href= branch of the industrial and Commercial Bank of China, China's < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Leather City < /a >.

At the launching ceremony of the morning of September 12th, Gao Laixin, deputy director of the Zhejiang Provincial Department of Commerce, Li Haiming, vice president of the Zhejiang branch of ICBC, Chen Fudi, Secretary General of the Zhejiang e-commerce promotion association, Yao Min Zhong, deputy chief executive of the Haining Municipal People's government, chairman of the Limited by Share Ltd of Haining Leather City China, and the leading guests of the domestic e-commerce experts and scholars, leather city business representatives, attended and spoke.

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< p > < strong > Hai Ping City line < /strong > /p >

< p > Chagarin, deputy general manager of China Leather City, Haining, told reporters that the Haining China Leather City, established in 1994, is the largest and most influential leather professional market in China. The leading market of leather industry in China, the distributing center of all kinds of leather and leather products, is also the publishing center of leather price information, market situation and fashion trend, and has rich industrial resources and market resources.

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< p > since 2007, leather city has been trying to explore how to rely on the advantages of Haining leather industry and the market advantage of < a href= "//www.sjfzxm.com/news/" > Haining leather city "/a" to get out of its own e-commerce development path.

Relying on the mature leather industry in Haining, thousands of online stores came into being in Haining.

Statistics show that in 2012, the turnover of leather products in Haining alone amounted to 3 billion 800 million yuan, less than a href= "//www.sjfzxm.com/news/" > leather products < /a > online sales accounted for more than 90% of the city's online sales. "In 2012,

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< p > September 2012, the Haining China Leather City e-commerce Pioneer Park, which has a construction area of 30 thousand square meters, has been put into use. Now 72 Internet companies have entered the Pioneering Park.

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< p > at the same time, after nearly a year of in-depth investigation and repeated negotiations, the Haining leather city of China signed a formal cooperation agreement with the Zhejiang branch of ICBC in March 2013. It decided to integrate the advantages of both sides and create a leather city online trading platform, the city of Hai.

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< p > Hai leather city will fully rely on the Haining leather industry and the leather city entity market, and create a third party e-commerce platform featuring "high quality goods, excellent brands, excellent service" and brand enterprise direct selling, and online supplement as the main feature. Through three to five years' efforts, we will strive to become the most famous and influential leather professional shopping platform and wholesale platform in China as an important part of the leather city e-commerce platform.

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< p > reporter has learned that the first batch of brand enterprises to enter the city of Hai has more than 100, including snow leopard, nozhi, Siqi home and other domestic leather a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > enterprises.

There are more than 10000 kinds of on-line products including fur clothing, leather cotton padded clothes, feather down, mink, rabbit hair and fur and so on.

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< p > with the help of the strong physical market of Haining China Leather City, the city of Hai City adopts the direct selling of enterprises and the online supplement as a way to strictly check the entry of enterprises.

Each of the merchants who enter is required to sign a commitment letter, providing consumers with a series of best after-sales service, such as genuine product protection, seven days no reason to return goods, fake one loss ten and so on.

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< p > < strong > opening the new era of integration and development < /strong > < /p >

< p > "the Internet subversion is the traditional business mode of traditional industries, and the traditional industry itself is the object that the Internet needs to be integrated and developed.

Therefore, the Internet should not be simply antagonistic to traditional industries.

In other words, the real winners in the future will be those entrepreneurs who are not only able to penetrate the traditional industries well, but also be good at learning the Internet, "said a href=" //www.sjfzxm.com/news/ "of China, vice chairman of the Leather Association" /a "and chairman of Haining leather city of China.

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< p > according to statistics, in 2012, the volume of e-commerce pactions in China was 8 trillion yuan, an increase of 31.7% over the same period last year, and the retail sales volume of the network exceeded 1 trillion and 300 billion yuan, an increase of 67.5% over the same period last year, and the total revenue of the whole industry was 200 billion yuan.

According to the Ministry of Commerce analysis and forecast, the sales volume of nationwide online shopping will increase by more than 40% in 2013.

Other experts predict that by 2015, the volume of e-commerce pactions in China will reach 18 trillion yuan, of which retail sales will reach 3 trillion yuan, accounting for 10% of the total retail sales of social consumer goods, and the market space will be huge.

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< p > reporter noted that in recent years, online retailing has experienced a new trend of offline experience and online payment. At the same time, the "pure electric business" of Jingdong and other online shopping centers are opening experience stores in large entities.

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< p > "this fusion development mode is also the future direction of e-commerce in Haining China Leather City."

Ren said, "new customers who contact the leather city through the e-business platform can enjoy the experience of the leather city. The old customers in leather city can easily shop through the e-business platform when they are busy. E-commerce and the flow of goods in the leather city entity will form a trend of mutual promotion.

Leather city is developing a chain market at present, and the opening of the Internet market is a supplement to the offline market.

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< p > < strong > enterprises are catching new business opportunities < /strong > /p >

< p > the house of Siqi is one of the first businesses to be settled in the city of Hai.

The company set up the Ministry of e-commerce in 2010 and began exploring online operations.

In those days, Siqi family opened its first online shop in Tmall.

In 2012, the company officially entered the network business building, and the pace in the field of e-commerce has also increased.

"Besides Tmall mall, it has opened two stores on Taobao, as well as a flagship store on Jingdong mall and a wholesale platform on 1688."

The company's business manager, quyi said.

These online marketing channels are different in positioning and make up for each other.

Last year, the company's network sales volume has nearly 30 million yuan.

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< p > "we want to start making brand this year.

On the platform such as Taobao and Tmall, the brand recognition of products is still relatively low.

With the help of a famous brand like Haining Leather City, we can build our brand more easily and directly in a professional online market like Hai leather city. This is also a major reason for our entry into the city.

Quyi said.

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< p > reporter learned in the interview that the a href= "//www.sjfzxm.com/news/" with the same goal as the Siqi family, the leather enterprise < /a > is rare.

For example, the snow leopard, known as the evergreen tree in the leather industry, has become the first person to enter the city.

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< p > "in the field of entity, we are one of the best in the industry.

But on the Internet, many consumers do not know the brand of the company.

Wu Yihang, director of the electricity Department of snow leopard company, told reporters that "the city of Hai" has provided an excellent opportunity for the company.

Because it is the most professional online leather market in China, with the advantage of resources, it can effectively enhance brand awareness.

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