Collecting Children's Foot Data And Building Database Become New Ways Of Marketing.

With the increasing concern of parents on children's foot health, some shoes Enterprises use the scientific data analysis method to recommend the most suitable children's shoes for children. Therefore, collecting children's foot data and building database becomes a new way of marketing.

Collecting foot data to care for children's foot health

　　 Release foot health index

Not long ago, a national public welfare project "China children's foot type database" was officially established in the science and technology department and settled in Quanzhou, and then launched a nationwide large-scale public welfare action for foot data collection. The first regional collection point selected Quanzhou, and "children's foot and foot health check" is an activity that Quan Zhou Railway Station provides children with foot examination.

It is reported that the national collection activities will be carried out by regional division, including the seven regions of North China, East China, central China, Southern China, northwest, southwest and Northeast China. The target children are children under 17 years of age in China. They are sampled and measured at different ages. More than 100 thousand samples are expected to be collected.

According to Chen Shuqing, the general manager of Quanzhou Liuhe children creative industry Co., Ltd., since 2009, it has carried out fragmented collection activities in several schools in Quanzhou. According to the collected data, Fujian is a region where foot type diversity data are gathered. Quanzhou area is a densely populated place from ancient times to the present. Therefore, the foot type of different countries and races can be collected in one area, which greatly increases the diversity of collection. Therefore, the first station of data acquisition is Quanzhou.

"From the current sample data analysis, the incidence of foot foot foot in Quanzhou is higher than that in inland cities. Next, we will take Quanzhou as a key acquisition area. We expect to have more than 10 thousand samples, and at least 1000 data for each county, city and district. The collection time is one month from May 29th to June, the 29 calendar year. Finally, the data analysis will be carried out uniformly, and the Quanzhou children's foot health index report will be released. Chen Shuqing said.

　 Marketization of scientific research achievements

According to the above project sponsor country Leatherwear Qiu Li, technical director of the productivity promotion center of the shoemaking industry, said that due to the breakthroughs in key technologies, the marketization process of the scientific research project will eliminate the "technical threshold" of the health of children's sports shoes in China, and rapidly promote the development of domestic children's sports shoes technology, and play a strong role in promoting the comfort, health and overall industrial level of children's shoes in China.

Li Jun, Secretary General of Fujian footwear industry association, told reporters that at present, Fujian children's sports shoes enterprises mainly rely on foundry production. Their products are of low grade, with many brands, but no leading brands, diversified consumption levels, and serious homogenization of products. Despite the rapid development and brand baptism of the market over the past decade, Fujian has formed a brand camp headed by some leading enterprises. However, judging from the overall competition of the industry, the technology level of the enterprise is low, the product lacks technological content, and the brand operation has evolved into a speculative behavior of quick success and instant benefit, which affects the overall image of children's sports shoes.

"This database will eventually transform the business results, forming a situation that the main share of the domestic children's sports shoes occupy the domestic market, and form a new export advantage. It will form a new economic growth point in the children's sports shoes industry in our country, and bring opportunities for our children's sports shoes manufacturing industry to start their second business." Li Jun said.

　　 Foot shoe sales service consumption

The children's shoes enterprise, the Euramerican dragon group, is concerned about the early application of foot data, and vigorously promotes the development of "foot shoes". In recent years, the company has cooperated with relevant professional institutions in China to develop healthy foot fit technology, create children foot database, provide design reference data for children's shoes industry, so as to improve the comfort, fitness and health of children's shoes in China, and promote the comprehensive upgrading of children's shoes industry in Quanzhou. Chen Zhongshi, chairman of the European and American dragon group, said that the data collection method through the foot pressure pressure test system can not only satisfy the customers' individualized product needs, but also carry out the foot type data collection of Chinese children, so as to provide data support for scientific shoe making.

It is understood that in addition to children's shoes enterprises, the measurement and collection of foot data are also highly valued by adult shoe manufacturers in Quanzhou. Five years ago, with the help of the technology of "foot window motion balance system", the company established a set of Chinese foot database through three dimensional optical sampling technology, which was based on millions of Chinese consumers.

Coincidentally, Anta, the leading shoe manufacturer in China, has also been concerned about foot data collection by professional athletes and mass consumers in recent ten years. As early as 2005, Anta set up the first sports science laboratory in the domestic sporting goods industry, and cooperated with the China leather and footwear industry research institute to build the "China leather and footwear industry Research Institute (Anta) sports shoes Technology Center". The first technical cooperation project of the joint technology center is "professional basketball players' foot type rule research and standard last design". The foot type measurement of hundreds of CBA professional basketball players of 14 CBA teams has been completed, and the foot database of the first professional basketball player of Chinese history has been established. The "CBA athlete's foot type law analysis report" and the Chinese Professional basketball shoes standard last product have been completed. Over the next few years, Anta has built a database of athletes' feet, such as basket, row, net, table tennis, marathon and so on. According to the technical characteristics of professional sports, the products of different sports items are specially researched and developed.