Fashion Industry, Spring Festival Promotion, New Marketing Mode

"P" approaching the Spring Festival, the annual goods wind is becoming more and more lively. The major clothing mall supermarkets also launched the new spring special offer, buy gifts and other preferential activities. < a href= "//www.sjfzxm.com/news/index_f.asp" > strong > clothing < /strong > /a > industry also ushered in the yellow gold sales period. As early as new year's day, whether the network or the physical store, all clothing brands and businesses have been trying to seize the sales opportunities.

Throughout the market, although sales promotion means are constantly changing and emerging in an endless stream, the usual forms of "season discount", "Spring Festival Promotion", "buy and give back" are still appearing frequently.

One of the Spring Festival members' feedback activities launched by the "69 temptations" as well as the fusion of concepts and promotions is an example.

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< p > it is understood that, as early as the 2012 Christmas day, it launched the promotion mode of "a href=" //www.sjfzxm.com/news/index_s.asp "strong", "innovation" /strong "/a", with the theme of "69 SEDUCTION". To release the welfare cards to members at the upcoming Spring Festival, so as to meet the golden age of clothing sales at the end of the year.

During the Christmas holidays of 2012 and new year's day in 2013, he began giving "VIP lucky cards" and specially custom-made fashion warm winter scarves to the hundreds of thousands of members who owned hundreds of thousands of members of the national market in the form of year-end benefits.

From January 10th onwards, the members of the group should enjoy the "VIP lucky card" so that they can enjoy the special spring festival benefits in the local stores.

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< p > at present, the "69 enticement" VIP devoted exclusively to the Spring Festival feedback activities for only a week, but has aroused enthusiastic response from consumers.

It is reported that the crowds are crowded and bustling, and 350 thousand members have joined the "temptations".

The customers who take part in the activities choose their favorite new year clothes by enjoying the welfare, and then come to them happily and satisfactorily.

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< p > online and offline combined with stereoscopic propaganda < /p >

< p > in addition to giving full play to the advantages of "member database marketing", sending welfare information to members through SMS, MMS and e-mail, the new WeChat launched a "69 allure" topic on the official micro-blog and WeChat interactive activities such as interactive award collection, award-winning solo, and online interaction with consumers.

It is understood that the "69 SEDUCTION" topic interactive information has accumulated over 50 thousand, while the "temptation" sun alone activities for only a week, the number of fans concerned and participating in activities continues to rise, currently more than 1000 people.

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< p > if you want to stand out in many promotional activities and achieve significant sales results, < a href= "//www.sjfzxm.com/news/index_c.asp" > strong > clothing brand < /strong > /a >, business department stores must have new coping strategies, and continuous innovation and continuous improvement is the king.

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