Garment Industry Develops Socialized Marketing Vigorously

Clothing industry is dominated by channels, whether it is goods distribution or goods washing, the marketing of physical stores under the line is the most important channel.

However, this concept has been greatly impacted in the Internet era. More and more Internet users have become the mainstream consumer groups. The proportion of online sales is increasing.

Facts have proved that relying solely on social network marketing can also achieve an enterprise, such as the big business of fan.

Internet users are becoming more and more smart, ordinary marketing methods can no longer stimulate their consumption desire. How to open up new marketing tools on the fertile soil of the Internet, effectively publicize their brands and expand their existing market share, have become the focus of every one.

Are all thinking.

Therefore, if the brand clothing business is able to combine the promotion of brand image with the socialized network fully, it is an unmet development opportunity to break through the bottleneck of the development of the garment industry.

High technology and socialized marketing

In the process of trial marketing of social marketing, the marketing of garment industry combined with hi-tech is a preferable and reproducible marketing method.

In the past, the apparel industry used the network fitting technology, but this technology is seriously insufficient, the user experience is low, and the efficiency of pforming potential consumers is not high.

AR technology solves this problem. This technology uses computer to generate realistic visual experience to enhance reality, enhance the interaction experience of consumers, and create a different fitting experience.

AR technology satisfies consumers' novelty psychology, and high user perception enables users to share and interact spontaneously in social networks.

The whole social marketing relies mainly on brand guidance, but the process of communication and marketing relies on the user's autonomous dissemination.

Fully integrate advanced technology into the garment industry, with the help of star effect.

It has been a great success.

Its case has also become a classic textbook of social marketing, which is worthy of reference and reference.

However, it is also necessary to see that AR technology has promoted the success of the social marketing of garment industry, which is closely related to the high degree of fit of the garment industry, and is also hard for other industries.

Progress in development

The interactive language of new media is rich, and making full use of modern technology, such as AR technology, QR Technology (two-dimensional code technology) and other brand new experience, has become an important means of operation in the apparel industry.

In the future, people can shop like this, brand entity shop is no longer the main channel of sales, but as an auxiliary brand experience shop to exist.

You can try the experience in the store as you do in NIKEiD (or more simply, you can try it on by AR technology in the brand website) and then share your test experience with your social network. Your relatives, friends, and classmates can all evaluate you. This is a complete chain of information feedback. If everyone points out "praise", you can make a purchase, the clothes label is a two-dimensional code, take out a mobile phone, gently sweep, realize the purchase experience of one step payment by a single payment.

How to pick up the goods? How to mention it, how to mention it, brand stores can also be delivered to the door, express delivery door-to-door can also be.

From offline to online, the progress of technology has reduced the cost of brand stores, and can also help.

Establish a perfect user experience database.

The maturity of social network is a new platform and means for garment marketing.

With the help of virus, video, micro live, APP, BBS, SNS, Blog, Q&A and other auxiliary pmission lines, the brand marketing plan has been completed from the aspects of real-time, interactive and sharing, which has enriched the brand cognition and stimulated the experience to complete the whole process of social marketing.

Social marketing provides unlimited possibilities for the development of the garment industry.