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Daphne Donated "Shoe Cabinet" Into Sichuan Liangshan Yi Autonomous Region

2012/10/12 8:36:00 37

DaphneLiangshanSichuanShoe Cabinet

 


Liangshan Yi Autonomous Region, the largest Yi Nationality Settlement Area in the country, is located in the southern part of Sichuan, near Yunnan. It has abundant natural resources of water and mineral resources. However, it has become a special and poverty-stricken area in the whole province and even the whole country due to geographical and historical factors.

In recent years, many social organizations and civil forces have begun to pay attention to this area.

Recently, Daphne group's brand "

shoes

The cabinet, in collaboration with Xinhua love education foundation of Zhejiang Province, launched the "angel footprint" enterprise donation activities, implemented the consistent corporate culture concept, and sent the first batch of shoes for this year with the simple and humble efforts of the children who lack food and clothing.


 



Daphne shoe cabinet enters Liangshan Yi Autonomous Region of Sichuan


Before coming to the city of Xichang, most of us do not know such a quiet and pure land, such a group of children.

Children here wear

clothes

There are no rules. In summer, you can wear woolen sweater, and you can wear short sleeved shorts in winter.

The teacher said, you often see a child wearing the same clothes every semester.

No matter whether the clothes are dirty or not, whether cold or hot is suitable.

Because many children have only a few clothes in total.

A pair of shoes should be worn out on the upper surface and rotted away, tied to the feet with strings.

It will be a little uncomfortable for us to grow up in the city. It's very quiet and clean.


The shoe cabinet knows that the improvement of poverty and occlusion is not a matter of a single day. Under the brand communication concept of "care, family and growth", it is possible for the children of Liangshan to send new semester's love and warmth, and improve their living and learning conditions. Maybe the strength is limited, but the shoe cabinet will continue to do it.

For the children under the same blue sky, send glimmering.

Because they are the hope here.


 



Daphne shoe cabinet enters Liangshan Yi Autonomous Region of Sichuan


This is the first time shoe cabinet has helped the children who really need it in the form of actual materials.

In September, the footsteps of angel went to the Tuo County of Xichang, Liangshan Autonomous Prefecture. In 2012, this is just the starting point.


Background: "shoe cabinet" is the two largest private brand of Daphne group. It mainly deals with women's shoes, men's shoes, children's shoes, women's bags and so on. It also acts as a famous American brand "Disney".

Children's shoes

Actively participating in charitable activities and undertaking corporate social responsibility is part of Daphne's corporate culture.

In the future, the shoe cabinet will continue to give back to society as much as we can, so that more children who need help can smile again.

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