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Wuhan Is Planning To Build A Fashion City With The Fashion Creative Design Expo Center

2012/7/19 9:37:00 204

Clothing EnterprisesBrandsClothing Industry

There are more than 6000 in Wuhan Clothing enterprises, 90% of them do not have their own brand. This was disclosed by the Wuhan Municipal Commission of Economy and Information Technology when it recently replied to the proposal of CPPCC members. The committee said that during the "12th Five Year Plan" period, it will create conditions to build a "Fashion Creative Design Expo Center" and create a first-class fashion design center in Central China and even in China.


According to the Wuhan Municipal Commission of Economy and Information Technology, at present, there are more than 6300 garment enterprises (registered in industry and commerce) in Wuhan, with 400000 employees and annual sales of about 30 billion yuan.


Compared with developed coastal areas, Wuhan Clothing industry The leading enterprises are not strong, lacking the support of large and strong enterprises, and there are many small enterprises. The development of enterprises is unbalanced, and the brand popularity is low. 90% of the clothing enterprises in the city are in the primary stage of non brand processing, with low added value of products and serious homogenization.



According to the analysis of the committee, the main reason is the lack of original product R&D and design, mutual imitation and "plagiarism"; The boss is reluctant to invest and retain high-end design talents; Old brand concept and weak innovation awareness; lack Clothes & Accessories Cultural environment atmosphere.


In this regard, the committee proposed to build Wuhan into a design center, information center, fashion center, boutique, famous product trade center, characteristic industry cluster and competitive textile and clothing industry chain integration center to guide the development of the clothing industry in the central China in the formulation of the "12th Five Year Plan" development plan of the light industry and textile industry, and establish a "clothing culture city" The image of a metropolis in the "fashion city" of central China.


According to the plan, Wuhan will rely on Jianghan Economic Development Zone to take various policies and measures to transfer out the clothing enterprises within its jurisdiction through "vacating cages and changing birds", and use the stock resources to build a clothing creative design center.


Rely on Hankou North Brand Clothing City to build a clothing industry park and a clothing creative design center. Hankou North Brand Clothing City has 3000 operators of Han style clothing, boutique women's clothing, boutique men's clothing and children's clothing brands.

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