Garment Enterprises Turn From "Scale Oriented" To "Benefit Oriented".

70%~80% exported to Yantai from Shandong and exported to Japan. Japan has been the main export market for textile and clothing in Yantai.

In the first quarter of this year, the Shandong Yantai inspection and Quarantine Bureau inspected the 3601 batch of textile and apparel products exported to Japan, with a value of $99 million 731 thousand, representing a decrease of 6.56% and 3.21% respectively.

In recent years, Japan has continuously issued laws and regulations for imported textiles, and the threshold is getting higher and higher.

In addition, the problem of affecting the export of enterprises has become increasingly prominent. The price advantage of some enterprises has been less and less obvious, and the advantages of the industrial chain have gradually disappeared. Some enterprises are in a predicament of production and operation.

The export situation of textile and clothing to Japan is grim, which is manifested in three aspects, and there are three corresponding countermeasures.

The rise of trade protectionism

Official laws and regulations

The limit index of harmful substances and the burning properties of textiles were specified in detail: in 2010, the chemical substances inspection and regulation law was issued; in 2011, the textile industry in Japan formulated the self-discipline standard for textiles without the use of azo dyes, and carried out specific azo dye detection; in March 2012, the Japanese Ministry of economic and trade industry launched an initiative to investigate and identify the pigments of polychlorinated biphenyls (PCBs) with a content greater than 50ppm, and ordered the production and withdrawal of such PCBs seriously exceeding the standard of toner pigment.

A series of restrictive measures for textile and clothing products have great impact on export enterprises.

Rising operating costs

The textile and garment industry has always been a labor-intensive industry. With the migration of some enterprises to the interior, the labor gap in the coastal areas has been increasing. Skilled sewing workers are "hard to find a job", and the contradiction between structural labor and employment is prominent.

Economic development has led to the rapid rise of labor prices, and the increase in salary and insurance benefits can no longer meet the requirements of workers. The development potential, work content and working environment are also the criteria for choosing jobs. Enterprises must strive to optimize the software if they want to solve the recruitment problem.

In addition, raw materials prices continue to rise, operating costs greatly increased.

Export products lack competitiveness

For a long time, the export of textile and garment is mainly OEM (OEM), product design and R & D capability is weak, lack of independent brand, the growth mode is more extensive and low profit, and the ability to resist risks is weak.

After Japan's earthquake, the volume of orders has shrunk dramatically, while emerging Southeast Asian countries are competing for orders with price advantage. The trade environment is not optimistic.

At the same time, the characteristics of "big industry and small enterprise" are obvious. The number of small enterprises is large, the industry threshold is low, and the products can be replaced very strong, which easily lead to disorderly competition among enterprises, which is not conducive to the healthy development of the industry.

To this end, Yantai inspection and Quarantine Bureau recommends the following measures to ensure the healthy development of textile and clothing for Sunrise:

Adjust export structure and speed up pformation

Under the new situation, enterprises should accelerate their realization from "

"To"

"Transformation" has changed from quantity expansion to quality improvement and international competitiveness enhancement.

It is suggested that powerful enterprises increase technological innovation and scientific research efforts, do a good job in personnel training and the introduction of high-end technology talents, change the price of low price to high quality and high price, make use of the advantages of enterprises' design and development capabilities, and intensify the development of brand with independent intellectual property rights, so as to realize the two leg walking.

The relevant departments should introduce supporting industrial policies, implement the strategy of winning by quality, set up benchmarking enterprises, increase the support of exemption enterprises, guide and support export enterprises to seize the opportunity of industrial structural adjustment, carry out pformation and upgrading, seize the upper reaches of the international market and industrial chain, stabilize and expand the export of superior products, and reduce the export of low-end products.

Gradually changing the OEM mode of export textile and garment products, advocating independent research and research and innovation, cultivating independent brands, fundamentally enhancing the competitiveness of export products, and enhancing the ability of export enterprises to resist risks.

Pay attention to trade protection measures and actively expand the market

The inspection and quarantine departments should give full play to the advantages of technology and information, closely follow the progress of Japan's trade protection measures, carry out relevant laws, regulations and standards training in various ways, strictly request from the aspects of safety, hygiene and environmental protection, guide enterprises to organize production according to the import national standard, strengthen laboratory construction, enhance self inspection and self-control ability, establish and improve the quality management system, and ensure that the quality of products meets the requirements of import country's technical regulations.

At the same time, export enterprises should take the initiative to open up the market and look for quality customers from other countries and regions so as to reduce trade risks and prevent orders from falling sharply due to Japan's trade protection measures and economic fluctuations.

Strengthen cooperation among peers to develop industrial clusters

In the clothing industry, the advantages of group operations are self-evident. The differentiation and individuation among industrial clusters are prominent. The division of labor is very clear. The upstream and downstream matching of the cluster is coordinated and coordinated in the operation of capital.

Shaoxing's clothing, necktie in Shengzhou, and children's clothes in Dongguan's tea mountain all let people feel the rapid development of industrial clusters.

The completion of the Haiyang garment demonstration area has promoted the scale and cluster development of the clothing industry in the jurisdiction of Yantai inspection and Quarantine Bureau, and fully exerts the demonstration role of the demonstration enterprise. It will help to improve the quality consciousness and management level of the enterprise, guide the small enterprises to be bigger and strengthen the big enterprises.