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Nike Opens Experience Store, Consumers Can Independently Design Services.

2012/5/7 11:24:00 20

Brand Experience ShopIndependent Design ServiceNike

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Nike

The first brand experience shop in Guangzhou opened in the good Plaza.


It is reported that Nike Guangzhou

Brand experience shop

It has three levels, including Nike running, sports culture, tennis, football, basketball, women training, men training, extreme sports and Jordan brand innovative products.

It is believed that it will become a new gathering point for people who love sports in Tianhe Sports Circle.


As the first shop in the Southern China area with NIKEiD design area, there will be more than 100 products in Guangzhou Nike brand experience store capable of NIKEiD independent design service.

Consumers can create personalized sports shoes and clothes and equipment through NIKEiD's own design service, choosing different colors, materials and adding personalized symbols.



In addition, NIKEiD also provides multiple options for product performance.

According to the series of sports shoes, this customized service can also satisfy consumers' individual requirements for products from the width of the shoe, the size of the left and right feet, the choice of different soles, the large size code and the ultra small code.


As an event guest, Guangzhou Evergrande player Gao Lin and Wu Ping Feng also attended the opening ceremony and preempted the NIKEiD experience.

Main design service

The two men designed the exclusive assassin 8 boots for each other.

Wu Ping Feng designed for Gao Lin the retro style of the war boots, with black vamp matching white Swoosh logo.


"Gao Lin prefers bright colors, but I'm going to pick out a black (laugh) he doesn't like."

The real intention of "black boy" is to encourage partners to break the goal shortage as soon as possible. "When we were young, we played black and white shoes, and football should find its true joy.

Believe Gao Lin, luck is not a problem, everything on the field speaks with strength.


As a reward, Gao Lin's white boots were designed for Wu Ping Feng, and "I hope he can look taller when he wears them." with the fluorescent green Swoosh logo, the toe cap will make the whole pair of shoes more distinctive.

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