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American Stock Crisis Warning &Nbsp; Sports And Leisure Apparel Investment Has Been Saturated.

2012/3/21 13:12:00 9

According to the United States

Financial Report

It shows that the total liquidity of the company is 6 billion 18 million yuan, of which the stock has reached 2 billion 982 million yuan, accounting for 49.55%, accounting for nearly half of the current assets, which has become the main reason for its continuing operation.

According to ChinaVenture group analysis, the inventory crisis of Smith Barney is not enough because of the different inventory types and statistical methods.

clothing

The industry is facing the overall business dilemma, but this has given early warning to the relevant enterprises and institutional investors.

As an important part of consumer goods, the clothing industry has been favored by many PE in recent years. However, the sportswear market frequently appearing in IPO in the past few years is now saturated and gradually fading out of investors' perspective.

In the future, leisure business men's clothing will be focused on high-end consumer groups.

fashion

In the field of women's clothing, with the characteristics of stable demand, high added value of products, strong purchasing power of consumers, relatively high brand loyalty, lack of local leading enterprises and other characteristics, the industry has larger development space, and it has stronger investment value.

As a sub sector of the textile industry,

clothing

Industry and home textile industry occupy a leading position in the whole industry. From the perspective of industrial chain, the chemical fiber, textile and retail industries have issued the "12th Five-Year plan" in succession, which has benefited various industries of the whole industrial chain, especially in the middle reaches of the garment industry.

2007 to present, domestic

clothing

A total of 82 Enterprises in the industry received VC/PE financing, the total scale of financing was 9 billion 427 million yuan, and the average single investment scale was 114 million yuan.

Among them, the two largest financing cases occurred in this year. They are Italy Heji group's brand, L Capital and CITIC industrial fund 200 million dollars, and local sports clothing brand Lining 1 billion 34 million yuan to introduce strategic investors TPG and GIC.

From the scale of subdivision financing and the number of cases, sports leisure

Clothes & Accessories

The field accounts for 30.4% and 20.7% of the industry respectively. Footwear and men's clothing and women's clothing are also hot spots of institutional investment.

Recent local movement

brand

Lining (002331.HK), PEAK (001968.HK), Anta (002020.HK) and other enterprises in 2011 earnings data have varying degrees of corporate profit growth slowed down, weak performance growth.

Due to the saturation of sports and casual wear market, the problems of excessive competition of domestic enterprises, loss of executives, the surge of stock in the past quarter, homogenization of products and blind expansion have led to problems. It is difficult for first tier cities to compete with international brands such as ADI, Nike and so on. The four tier cities have less purchasing power, and the performance of two or three tier cities is difficult to upgrade.

According to ChinaVenture group analysis, leisure business men's wear and fashion women's clothing focused on high-end high-end consumer groups are characterized by stable demand, high value-added products, strong consumer purchasing power, relatively high brand loyalty, and lack of local leading enterprises. The industry has a large space for development, and PE institutions can pay close attention to it.

From an enterprise perspective, the introduction of PE institutions in addition to the hope of bringing funds to enterprises, more emphasis will be placed on whether organizations are rich in resources and experience in helping enterprises form a team of designers, developing channels and improving management efficiency.