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The Future Road Of Garment Processing Enterprises

2012/2/2 16:00:00 38

In recent years in Paris

Clothing week

Sweaters continue to emerge as the main garment show.

element

The main clothing.

These sweaters played an important role when we were young. I didn't expect that when we grew up, we once again saw these special souvenirs.

I still remember that when we were very young, our mothers were able to knit sweaters. Under their clever hands, there were all kinds of lovely designs on those clothes. Our mothers were made by stitches, and one of them contained the clothes of mother's love on us and helped us resist the cold winter.

Nowadays, we can see these sweaters on the fashion show. Although these sweaters are no longer rustic and fashionable, they are still sweaters, or sweaters we are familiar with.

The price of the sweater is changing, and the price is constantly upwards. As far as I know, the price of that sweater is more than 30 thousand, and the sweater made of the same woollen sweater is enough for only 100 yuan, which means the importance of the brand and the infection of the famous person.

I can't help thinking of that.

Garment processing industry

What are the current and future lines?

If these sweaters were not passed by masters, there would not be such an expensive market price.

Brand is the soul of an enterprise.

If our enterprises in China's garment processing industry can create their own brands, the value of the clothes they make will double and create more wealth.

A pair of Nike shoes, the market price is about more than 500, but that obviously is not genuine Nike shoes produced in the original country, just add a brand, this is the unique brand.

charm

。

Some of our garment processing enterprises are just making costumes rather than having their own brands, so the profits they can make for a garment are very few, but only a few percent of the price.

It seems that the current situation of garment processing industry is not optimistic.

In comparison, a brand-name clothing sells for thousands of senior suits, but its cost is only a few hundred dollars.

The garment processing enterprise that makes this suit can only earn a small part, and a large part of the profit is the famous brand company.

Many people buy brand-name clothes just because they are famous brands.

Although the wearing of famous brand is different, the cloth is better than the ordinary one, and the clothing is comfortable, but more importantly, the brand name represents the social status.

Therefore, a garment processing enterprise needs its own positioning.

What a big company needs is to create its own brand and take the high-end route. Small and medium-sized enterprises need fixed customers. After all, there are more needs for those who need cheap and fine clothes.

All roads lead to Rome. Different roads lead to different clothing future.