What Magic Is There? Children'S Clothing Market: Why Are Mainstream Sports Brands Highly Concerned?

2011, sports

Contemporary mall, Cui Wei Department store and blue island mansion have set up sports brand children's clothing counters, but some are set up in children's special areas, while others are hidden in sports area.

Consumers who choose sports brand children's shoes mostly say: "big brands, fashionable fashion, children are sure to like it, and the price is acceptable."

Although it is children's clothing, but the price is not cheap, a piece of Adidas.

Adidas and Nike began to enter the children's clothing market in 2001 and 2002 respectively, while domestic sports brands began to seize the market of Chinese children's wear. It was a matter of recent years that they launched their children's clothing through various channels.

Lining formally signed a contract with Parker lane and launched the brand LiningKids of Lining's children's clothing, which was listed at the beginning of 2010. Anta's own children's wear brand Anta KIDS was officially launched in the first quarter of this year; the 361 degree children's wear has been released in 2010, the 3 China international clothing and Clothing Fair; XTEP has signed a cooperation agreement with the US Disneyland in 2006, and the "curve" has entered the market for children's shoes and clothing. Hundreds of Disney children's stores have been opened in the country.

Compared to the adult market, the temptation of children's market is that children are in a fast growing period, and their dressing speed is faster than that of adults. The income of children's clothing market is not small, especially when the young generation of "80's" parents are willing to spend money on their children. The psychology of consumers' purchase from the "love cartoon" to the current "love movement" has huge market potential.

Moreover, the market of children's wear brands in China is rather confusing. Although Nike and Adidas have been done earlier and operated for many years, the market share is not large.

What magic power does children's wear market have to attract a lot of sports brands?

Statistics show that, starting in 2010, China will usher in the fourth neonatal birth peak. The growth rate of birth will continue to slow down until 2030. The initial estimate is about 100 billion yuan. It can be said that the children's industry will be in a good development opportunity in the next 20 years. As an important part of the children's market, the potential of children's clothing market is amazing.

Relevant experts said that children at the age of 3~7 years of exercise and a large amount of physical development period, so sports children's clothing in addition to style, attention should also be paid to sports protection and other issues, compared with adults, children's clothing is still in a very early stage, the market space is very large.

Professional sports protection can only be provided by sports brand with professional ability. The innate superiority of sports brand has cleared technical obstacles for its entry into sports children's clothing.

In recent years, the overall development trend of the sports brand market has gradually slowed down. All the sports brand manufacturers are looking for new profit growth points. The huge potential of the children's wear market makes every big brand go in droves, making it the next battleground of domestic and foreign sports brands.

It should be noted that the market potential of children's wear is huge, but children's clothing is classified in detail. Children's sportswear and children's fashion are all children's clothing, but there are still quite a lot of differences.

Nowadays, consumers attach great importance to environmental protection and children's safety. In addition, we must always grasp the pulse of the whole industry of children's wear and keep pace with the market. Therefore, it's not easy to get the children's clothing smoothly.