High Island House Cashmere Wool Products Are Out Of Stock.

Cashmere sweater developed by Gao Dao house, Ltd. Overcoat Sales of products in the first 2 weeks of November exceeded 120 million yen. At present, some color lines and styles have been out of stock, and sales are expected to reach 160 million yen in the year.

The sweaters made of 12 100% cashmere sweaters are divided into three types: high collar, basin collar and blouse. The style design is basic, but the Japanese traditional color matching scheme is used in the colors, and there are 18 colors in each section.

In recent years, Takashima Ya has strengthened its business with other enterprises in the field of cashmere. cooperation We are committed to product planning and launch many popular sweater products every year. This year, the order quantity of the new product has reached 3 times that of the previous year. Besides, the new sweater has also added a coat, a shawl and a coat of basic color. The best selling product is due to its novelty and reasonable price. The company imported high-quality raw materials from Inner Mongolia, China, and reduced the cost of procurement. At the same time, the product color and style were developed and designed by the company itself, thus increasing the added value of the products.

In order to alleviate the pressure on profit margins caused by the rising prices of cashmere raw materials, the company strictly controls the cost of raw material procurement, dyeing and processing, and also compresses all processes. Compared with traditional methods, the cost of new products has decreased by nearly 3~5. The product consumption layer is mainly aimed at mature women. Consumers are attracted by the high value added products, but also look at the color of the new products. The most popular colors this year are green, blue, rose red, yellow and so on. At present, most of the products of the color department are out of stock.

The first day sales of Yokohama store promotions amounted to 12 million yen. kyoto Shops and big palace stores also have a lot of harvest. Takashima Ya company will continue to strengthen the marketing plan across the stores according to the sales situation of each store, giving full play to the advantages of mass sales, highlighting the characteristics of quality and parity, and developing a unique cashmere product.