To Make A Clothing Brand Is To Let Customers Know And Like You

Since many enterprises have chosen brand How to go on the road? Wang Xiangsheng, founder of the International Fashion Brand Development and Management Center, believes that to make a brand is to let customers understand and like your brand, and let customers feel that the brand's clothing is worth this price.

Obviously, this proves that brand making is totally different from foreign trade sale pattern. To do these things well, entrepreneurs need to be able to comprehensively control the brand from the whole industry chain.

When foreign trade garment enterprises transform into brands, their functional departments such as design, research and development, marketing and so on are missing. The establishment and management from scratch, even for many brand entrepreneurs, is a challenge.

In the past, the clothing industry could be extensive investment and "crowd tactics", but now in the eyes of entrepreneurs, it is more an art and high-tech industry, professional and refined management model be imperative.

"The same product may be operated by different people at different prices, with different added values, and the results may be completely different. The same product can sell at a higher price and sell very well. The product is also made by another person, but he is not good at brand packaging and brand operation. Even if the product is sold very cheaply, it may not sell well, so the team is crucial. " Deng Lifu said with emotion.

However, in many enterprises, they actively carry forward individualism. "Many entrepreneurs always think that they can solve the problem if they want to succeed, but it is absolutely impossible to rely on their own ability in the future competition. Even the so-called ability of this entrepreneur will become a big obstacle to the success of the enterprise." Wang Xiangsheng stressed, "Some entrepreneurs always say that it is impossible without me looking at every link, and many things need to be handled personally. If so, how can you build a strong team? It is very important to put your ability on the most valuable things. You often complain One of the main reasons why the team cannot grow is that you have no chance to let it grow. "