Red Bean Group: Diversification Strategy To Occupy The Commanding Heights Of The Industry

October 19th, Peking University lecture hall. Supported by the Ministry of Commerce, SAIC, AQSIQ and China Consumer Association, the 2011CCTV China annual brand unveiling ceremony and the grand ceremony were held jointly by China Internet TV and CCTV financial channel.

According to the voting results of the panel of experts of the activity assessment committee, the red bean group won the "CCTV China". Annual brand Zhou Hongjiang, general manager of the red bean industrial Limited by Share Ltd, attended the ceremony and received an exclusive interview with many media.

The development of the red bean group for more than 50 years is echoing the historical track of China's economic development. This award also marks the red bean group's efforts to build its own brand, once again receiving high praise from the society.

Since the reform and opening up, the development and construction of Chinese brands have experienced a rapid leap from scratch, from immature to mature, from local to global.

Reporters learned that, with the vision of "building China's first cultural brand and creating a multinational century enterprise", the red bean group has developed from an unknown Township manual workshop to a 120 pilot enterprise of deepening reform in the State Council after 50 years of development. The company has passed ISO9001 and ISO14001, and is also the first enterprise in China to certify CSC9000T through the social responsibility management system of textile industry. The company attaches great importance to the implementation of scientific and technological innovation, management innovation, cultural innovation and marketing innovation, improving the overall competitiveness of the company, and maintaining high-speed and healthy development over the years.

Zhou Hongjiang said, Red bean In 2010, the sales revenue reached 28 billion 200 million yuan. In 2010, the red bean group was recognized by the State Administration for Industry and commerce as the national trademark strategy implementation enterprise. In 2011, the red bean group Party committee was awarded the national advanced grass-roots party organization.

In the course of diversified development, Zhou Haijiang, party secretary and President of the red bean group Formulate The industrial strategy of "the group is relatively diversified and the subsidiary is highly specialized" has been drastically implemented to reform, integrate all resources, eliminate the factories that do not profit and do not protect the environment, and diversify the four major industries: textile and clothing, rubber tires, biological medicine and real estate.

However, specific to every industrial company and every factory, it requires highly specialized, focused, centralized development and occupying the commanding heights of the industry. At present, the sales revenue of ormosia textile and apparel ranks second in the whole country, leading to about 100000 employment. The investment of 1 billion 800 million yuan in all steel radial tire project will be formally put into operation at the end of December, and the industrial scale of 4 million sets and sales of over 10 billion yuan will be achieved at that time.

Reporters learned that in the international development of red beans, the Ministry of Commerce responded positively to the strategy of going out, and established a 11.13 square kilometer Sihanouk Special Economic Zone in Kampuchea. At present, the project is progressing smoothly, and 16 enterprises have been stationed in production, including two foreign enterprises. As the first step of the red bean group's going out, the company will make full use of the West Hong Kong Special Zone to create conditions for the other aspects of the group and lay the foundation.

Zhou Haijiang told reporters that for the red bean, the 2011. CCTV China's annual brand honor is not only a highlight, but also a driving force.