Down Jacket Price Increases &Nbsp; Clothing Stores Abandon "Feather" To Welcome "Cotton".

The weather is getting cooler. Many people who are going to the shopping mall to buy warm winter clothes have found that the price of the down jacket is still higher this year. High prices not only scare away many consumers, but also look at the rising price of goods. Many clothing owners have planned to give up the sale of down garments.

"This year, the price of the down garment in the shopping mall is too high. I wanted to go to several clothes shops that I often stroll, but the items were cheaper." Recently, Miss Zhang, who worked for a decoration company in the provincial capital, complained to reporters. Subsequently, the reporter came to a brand clothing discount shop, talking about this year is not ready to buy down jacket, shopkeeper Li said with smile that this is also the "difficult decision" that oneself make. "This year's brand discount will only cost six hundred or seven hundred yuan for a down jacket." In the interview, Ms. Li admitted to reporters that the brand discount was originally a route of small profits but quick turnover. All kinds of costs add up to a maximum price of one hundred yuan for a down coat, so that the price will have nearly 1000 yuan.

"At this price, most customers in the shop still can't accept it. Moreover, as long as one can not sell it, it will have to be smashed in hand. This account is not worthwhile at all. " She admitted to reporters that she could only put in more cotton clothes, but the price was not expensive and the fashion was fashionable.

Reporters in the interview found that Ms. Lee's approach has been a lot of clothing store owner "imitation". "Like this kind of cotton clothing is also very warm, there is no need to wear down jacket." In a clothing store near Quancheng Square in the provincial capital, shop owner Pei Pei told reporters that his shop did not purchase from last year's down jacket. "The old customers in the store are all more than 20 year old young girls."

Although many fashion shops have given up the sale of down coats, they can still find many clothing stores on the shelves in the streets of provincial capital. But after careful questioning, the shopkeepers chose the down jacket brand with the lowest popularity. Because of the high price this year, most of the original price sales were not discounted.

"Affected by raw materials and labor costs, the price of down garments has increased by about 20% this year. For example, in the past 40 percent off, you can get the goods, and this year it has risen to around 20 percent off, and members can also make a 10 percent off discount. In general, they are sold at the original price. In a fashion shop near the provincial capital of Jiefang Road, shop advocates miss.