Luxury Online Sales Are Up To 20%&Nbsp; China Is Expected To Head In 2012.
Introduction: not long ago, a research report pointed out that fashion bloggers will help promote online sales of designer clothing, jewellery and high-end cars, with sales expected to reach 11 billion euros by 2015.
This unique fashion industry finally accepted the Internet, though it was better than others.
industry
It was late, but soon caught up.
Such brands as Burberry, micro-blog, Tiffany and Gucci (micro-blog) are constantly exposed to various social media. They must keep in touch with the new generation, because this generation lives in the mobile and Internet world.
Altagamma, a luxury goods association in Italy, pointed out in its "luxury digital experience" report that luxury goods online
Sale
It still accounts for only 2.6% of the total market value of 172 billion euros, but the annual growth rate is 20%.
The report also says that blogs and social media are more reflective than fashion critics.
Popular
The trend is that half of the consumers will ask Facebook or Twitter before shopping.
"The force of fashion blogs is becoming more and more powerful, especially in emerging markets like China," says Francesco Di Luo Luo, director of research at Altagamma.
According to this study, it is estimated that by 2015, China will replace the United States as the world's first online retail market.
In pursuit of convenience, wealthy consumers prefer to shop at home rather than to shop in luxuriant stores, so online sales of luxury goods are also improving.
Francisco Di Lauro said: "when Chinese consumers and online shopping are more and more, purchasing power is stronger and stronger, luxury goods will no longer rely on gorgeous retail stores."
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