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Prada Landing Port Exchange

2011/6/24 13:27:00 35

"If Prada breaks the first day, it will reassess overseas enterprises that have planned to go to Hong Kong to reassess their plans."

France

Luxury goods

Brand Prada (Prada) officially landed at the Hong Kong Stock Exchange today.

Yesterday, the company announced the results of the prospectus subscription, the final issue price of HK $39.5, the lower limit of the issue price, net proceeds of about HK $2 billion 279 million.

The stock price range was HK $36.5 -48 Hong Kong dollar, and then narrowed to HK $39.5 -42.25 Hong Kong dollar.

Statistics show that the public offering of Hongkong shares was only 0.5 times subscribed, which also led to a success rate of one hundred percent.

"Prada's choice of the lower limit of the issue price range will make its performance on the first day of the listing stable."

China Merchants Securities (Hongkong) managing director, Wen Tian Na, said in an interview with reporters.

Whether Prada will break the same day as Samsonite does, and the market is divided.

"Although Prada is priced at the lower limit, the recent performance of the Hongkong market is quite worrying, and it is not surprising that new shares are being dragged down."

Shenyang Wanguo (Hongkong) analyst told reporters, "if Prada breaks for the first day, it will reassess overseas enterprises that have planned to go to Hong Kong to reassess their plans."

although

Samsonite

Shares with Prada

Chinese Market

Not as hot as its products, but still can not stop overseas enterprises from yearning for the Chinese market.

Jones and Burberry have announced plans to go to Hong Kong, and Manchester United are preparing to visit IPO in Hong Kong. At present, they are valued at 1 billion 700 million pounds (about 21 billion 500 million Hong Kong dollars) in consultation with a number of investment banks.

In addition, the Renault watch industry has embarked on the Hong Kong stock listing plan, and is negotiating with strategic investors at home and abroad to plan to list in Hongkong in the next two or three years.

Stephen Semannski, an economics professor at Cass Business School, told reporters that the rumours of Manchester United's listing in Hong Kong have existed for a long time.

If we weigh the pros and cons of Manchester United's listing from the perspective of the Glazer family, it is unlikely that Manchester United will be listed in Hongkong.

Ajay Bhalla, a professor of global innovation management at the CASS School of business, thinks that the Chinese luxury market, which has been growing in double-digit numbers, is not dependent on tourists, but relies on the Chinese people's main consumption force. This is the main reason why these Western companies want to have intimate contact with the Chinese market.

But Ajay Bhalla reminds companies who want to emulate Prada.

"Prada saw Asia as its profit center and began its strategic deployment very early.

For those brands that have not yet invested in large-scale strategic investments in the local market, it is useless to expect the local investors to treat them equally.