2011 Mold Industry To Force: Three Factors Of Independent Brand Exhibition Construction

There are more than 4000 exhibitions in various parts of the country every year, accounting for nearly 60% of business and mechanical exhibitions. A number of mechanical independent professional brand exhibitions have been established and developed, such as China International Machine Tool Exhibition and China International. Technology and equipment exhibition, Chongqing machine tool mould exhibition, Beijing international technology exchange conference, Tianjin auto die exhibition, Guangzhou Asian Mold Exhibition, Shenzhen machinery Mould Exhibition and so on. According to Luo Baihui, director of the international mould and hardware plastic industry association, the global exhibition industry has also undergone important changes since the outbreak of the global financial crisis in 2008. Affected by the crisis, the scale of mechanical and trade exhibitions in Europe and the United States dropped, and the audience declined. However, in China, Brazil and other emerging countries, the mechanical exhibition showed an expansion trend. In 2009, the number of world-renowned manufacturers and new technologies and products in Shanghai International Machine Tool Exhibition and Guangzhou Asian model exhibition reached a new height, attracting global attention. mould

How to grasp the rare historical opportunity of "China's independent brand exhibition", speed up the pace of internationalization, and set up a stage for China's enterprises to go to the world, also need to focus on solving three key problems.

　 1, strengthen Resource integration Participating in international competition

With the spanfer of manufacturing and trade markets, international exhibitions are paying more and more attention to the Chinese market and accelerating the pace and scale of entry. They have brought new ideas and standards, set an example for the development of China's Convention and exhibition industry, but also brought a lot of pressure to our own exhibitions.

China's own exhibitions are mainly trade associations, and the industry associations are limited by the development of the industry. The level and scale of the exhibitions are limited, and the capital strength is not large. Foreign exhibition companies are not restricted by industry and country. Their exhibitions include hundreds of brands, abundant resources and abundant capital. Luo Baihui, director of the international supplier of mould and hardware plastic industry association, pointed out that as a barometer of economic development and an important platform for leading the development of industry, we must have our own brand exhibition, which is the responsibility of our own exhibition. This requires joint efforts within and outside the industry, strengthening and expanding more brand exhibitions, and participating in the competition of the international exhibition market, and contributing to the greater contribution of enterprises to the world.

　　 2, enhance Management innovation Level, pay attention to scale and quality publicity.

Efforts should be made to improve the management and innovation level of self run exhibitions. The exhibition industry started late in China, and there is a considerable gap between the exhibition standardization, the standard of exhibition service, the atmosphere of the exhibition and the internationalization of the exhibition. Therefore, we should continue to learn and introduce more advanced exhibition ideas and more standardized management methods.

In recent years, the scale of our exhibition has expanded greatly, and the next step should be to pay more attention to the improvement of quality. Innovation should be reflected in every detail. From the establishment of each exhibition theme to exhibition publicity, the use of new technology, and the planning of professional activities in the same period, as well as the creation of on-site service and the creation of scene atmosphere, we need continuous efforts. Only in this way can the exhibition maintain its long-term attraction and keep healthy development.

　 3, speed up open up International brands, government enterprises work together

While striving to participate in more international exhibitions, we must continue to attract more overseas customers to come to see and discuss, so that the exhibition can truly grow into an international exhibition that takes account of the two markets at home and abroad.

China's industry is changing to the path of "China's creation". The independent exhibition is also shouldering a great deal of responsibility. Therefore, efforts should be made to increase the organization of professional audiences abroad, and establish extensive cooperation with foreign governments and various industry organizations, professional publications, professional exhibition tourism companies and networks, so as to form their own overseas cooperation organizations, publicity media and databases of overseas direct customers.

Last but not least, the development of independent brand exhibition is inseparable from the support of the government. Now the government has paid more and more attention to the exhibition industry, and has also issued corresponding support policies. But this is not enough. The relevant management departments should do well in the medium and long term exhibition industry development planning, the construction of professional statistics and standards in the exhibition industry, and strengthen the protection of intellectual property rights. In an internationally influential exhibition, select a number of excellent exhibitions and support them in all aspects. In addition, we should strengthen the integration of domestic industries and institutions, and help the independent exhibitions to grow rapidly.