Han Style Clothing Crisis &Nbsp; Jiangcheng'S "Fast Fashion" Came.

Nearly half a year after the opening of ZARA's first store in Hubei, H&M, a leading fashion retailer, opened its first store in Hubei, Wuhan, and continued to expand its pace in the Chinese market.

According to the reporter, another major international fashion retailing brand C&A is currently being renovated in Wuhan Optics Valley International Plaza. It is expected to open in the summer. According to the relevant sources, several commercial complexes including Kai Wan Da are in touch with UNIQLO. The industry expects that the fastest possible four international fast fashion brands ZARA, H&M, C&A and UNIQLO will meet in Wuhan this year. Wuhan's fast fashion has really entered the fast lane.

Fast fashion: supporting urban commercial complex

Miss Huang, a media employee, often travels to Shanghai. Every time she goes on a business trip, she will go to Lujiazui Zhengda square for a stroll. "In Zhengda square, the four fast fashion brands ZARA, H&M, C&A and UNIQLO are not far away. It's very convenient to stroll around."

Miss Huang is a fashion designer. He goes to these fast fashion brands every year to clean up some basic items, such as ZARA accessories and H&M pantyhose. I bought a lot of them last time in Shanghai, but the price is not expensive, and it's more expensive.

The city commercial complex like Shanghai Zhengda square is increasingly appearing in Wuhan. From the earliest Xu Dong pin Mao to the latest chestnut lake Wanda Plaza, the city commercial complex is attracting more and more people with its characteristics of being large and complete.

Moreover, because these fast fashion brands need a single store and multi-storey business structure, only in the urban complex can they meet the needs of opening stores. Therefore, at present, many Wuhan urban commercial complexes are in touch with these fast fashion brands.

For example, at the beginning of the opening stage, the introduction of ZARA has become the biggest selling point. It has also proved that the brand has attracted a lot of popularity for the water chestnut lake Wanda.

Reporters saw yesterday at Wanda H&M store in Linghu lake. This store followed its usual shop style, with a large area, reaching 1800 square meters, providing women's wear, men's wear, teenage clothing and children's wear, including clothing, accessories, underwear, Sportswear Cowboy and many other products. It is no exaggeration to say that a young and old can clean their own clothes here and there.

Because of the high popularity of fast fashion brands, many urban commercial complexes have introduced them at the beginning of planning, and have made an important job for them to custom-made the storefront. For example, when Optics Valley International Plaza broke up after the rumors of Wuhan's first ZARA, it quietly introduced C&A, and continued to approach UNIQLO; Zhuankou's Kai Wanda was also actively approached. ZARA H&M and other fast fashion brands; Wuhan's earliest urban commercial complex, Xu Dongpin pin Mao, based on its advanced design concept of the year, with good property and geographical advantages, is also striving to attract ZARA and H&M to second stores in Wuhan. {page_break}

Fast fashion: make money quickly, ruthlessly and accurately.

ZARA and H&M are the originators of "fast fashion". The so-called "fast fashion" mainly includes three aspects, that is, the delivery time is fast, the price is fair and the fashion trend is closely followed. "Fast" means fast fashion clothes always follow the trend of the season. The speed of new products to shops is fast. The frequency of display is two times a week.

"Ruthless" means that the competition between brands is fierce, and consumers buy fast. Fashion dress The speed is comparable to that of brand competition, and it is common to do "moonlight clan" every month. "Accuracy" means eye sight. Designers can predict the trend in the near future and design all kinds of fashionable clothes in a short time. When consumers choose goods, they will buy them without hesitation. In general, "fast fashion" integrates design through collecting the fashion information from the latest international conferences and other channels, and then producing and selling, the fastest 12 days, and the price is less than that of the international brand similar 1/10.

Fast fashion: regional differences are inevitable.

" Fast fashion "Every garment has a very small number of production. This will not only reduce the display of single items, but also create scarcity of people, and drive the desire to buy. At the same time, "fast fashion" produces 3~4 times the clothing style of the general enterprise every year. The products are replaced every week. Miss Huang told reporters that although Wuhan opened ZARA and H&M, but when she went to Shanghai and Beijing, she still had to look at the shop there. "The goods on both sides will not be exactly the same". In fact, whether it is ZARA or H&M, its staff will tell reporters that the company is doing the same thing on both sides, but reporters have observed that regional differences are still inevitable.

First of all, take ZARA as an example, its brand will launch thousands of styles every quarter, and it will be conveyed to every store by atlas or network. The store manager will decide which style to introduce according to the local actual sales situation and the judgment of the buyer in the store. This shows that because of the difference of regional consumption and the sensitivity of fashion, many small or high priced styles are hard to enter the Wuhan market.

Another example is H&M, which has launched a number of limited money each year or star designer cross-border cooperation, becoming the target of many fashion makers. However, it is not known whether these styles can enter the Wuhan market. For example, H&M launched this year's AIDS prevention series FAA only in five stores in Beijing and Shanghai, which is a drop in the bucket for H&M with 53 stores in China.

At the opening ceremony of H&M, reporters noted that many consumers like ConsciousCollection white series is also difficult to trace. Therefore, it is hard to imagine that the highly successful cross boundary cooperation mode such as Lanvin * H&M can appear in Wuhan. It is hard to imagine that the legendary AlexanderWang * H&M will appear in Wuhan. Even these so-called fast and fashionable brands, which are noble and inexpensive, can not ignore the regional differences. They will give priority to the front-line and mature markets in terms of layout and supply. From this perspective, Wuhan has a long way to go in the fast fashion.