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ADI "Full Speed Cool Run" National Road Show Kicked Off &Nbsp; 6 Big Cities Debut

2011/4/20 17:30:00 97

Adidas Shoe Market

When running shoes meet the fridge, what will be the scene? Colorful running shoes are displayed in the fridge, just like fresh fruits, with a fresh breath. This is not the imagination, but the scene of Adidas's "full speed running" national road show. As the world's leading sports brand, Adidas This season will introduce a colorful ClimaCool Ride breeze. Running shoes The running shoe upper is designed with a large mesh, which integrates the upper and sole. It lets the feet feel the air flow all the time and has excellent breathability. Consumers can experience ClimaCool Ride at the roadshow scene, wearing colorful breeze and running out of "ice".


"Full speed cool run" is the biggest ever in Adidas Adidas brand. market With the continuation of the activity of "all-out effort", Adidas hopes that every consumer who pursues a healthy life tries and persists in running this exercise called "king of sport". During running, he listens to his heart and selfless devotion, gets healthy and active attitude from running, and realizes the unique happiness he brings to everyone. Soccer superstar Beckham also joined the "full speed cool race", wearing a blue ClimaCool Ride breeze running shoes to shoot commercials and running on the Green Court.


This season's ClimaCool Ride breeze running shoes, its special large mesh shoe upper design and unique "ECG" sole design, create excellent breathability and comfort. The concept of Adidas's "inside shoes climate" has been well used in the ClimaCool breeze series. During the movement, airflow penetrates the vamp to form an air circulation system around the shoes, which can effectively reduce the moisture in 20% of the shoes and 12% of the temperature, so that the feet can be relaxed and free.


The perfect technology is the extension of limbs, while the brilliant matching is the bloom of the soul. Clima Cool Ride Qingfeng series include the main colors of thunderbolt blue, Xing Yunhong, lightning yellow, jungle green, polar night and so on. Blue represents freedom, giving brave brave runners a wide space; red represents passion, running power into the whole body of blood flow; yellow symbolizes vitality, emitting the powerful breath of youth invincibility; and black is the eternal interpretation, running forever, the most instinctive and beautiful movement of human beings. Connect colors with hearts and run to understand the charm of spring.


At the event, consumers will participate in on-site interactive games, experience the comfort and breathability of ClimaCool Ride breeze running shoes, and will have the opportunity to get beautiful gifts, and send ClimaCool Ride breeze running shoes. Adidas's "full speed cool running" roadshow will tour in 6 cities such as Guangzhou, Chengdu, Xiamen, Nanjing, Xi'an and Dalian to provide fresh and cool running shoes experience for consumers in different cities, and encourage more and more people to try running, and discover and enjoy the unique charm of this sport.

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