Seven Wolves Get Good Harvest Online Retail: The Proportion Of Revenue Will Reach 10%.

Traditional enterprises set foot in

At the shoe e-commerce forum in Jinjiang, Fujian, chairman of the seven wolves company

The seven wolves leisure brand launched online retail business in May last year. In a marketing campaign in November, the company announced that its single day sales reached 5 million yuan.

Despite its booming revenue, the company is still cautious about its business plan.

Zhou Shaoxiong said that electronic commerce will become one of the ways of future channel circulation, combined with offline mode.

But due to the different shopping experience, online channels can not completely replace offline channels.

For brand companies, the biggest concern of developing online retail business is how to balance online and offline channels, and not affect business and revenue.

Zhou Shaoxiong believes that the conflict between e-commerce and traditional channels is being gradually improved. In his view, the relationship between the online and offline businesses is mainly about brand image and pricing, which will slow down with the maturity of the electricity supplier and the improvement of management.

Lin Xiaofei, sales director of sports shoes brand Anta, believes that the problem of e-business in front of traditional enterprises has changed from the 2009 choice question "to do or not to do"?

She said that in the future, e-commerce will not only be a channel for inventory sales in traditional enterprises, but will play a more important role.

E-commerce can help solve the problem of high cost under the line.

A set of data quoted by Chairman Wang Dongzhu, chairman of the shoe industry B2C website, shows that Anta's revenue last year reached 7 billion 400 million yuan, and the average income of a single store was 1 million, but the rental of the shop accounted for 20%, and the labor accounted for 15%.

Anta is also actively addressing the above problems. In 2010, the company set online retail as one of the three major strategies, and formed a team in February. It launched sales in April and completed its annual sales target in half a year.

However, the proportion of the business is not large at present. The company expects that with the gradual growth of sales, the business will have a positive impact on the company's share price in the future.

Although the attitude towards e-commerce is still cautious, most enterprises have set up a team to expand.

In addition to using online channels to deal with inventory, some enterprises are also trying to launch products specifically for online sales, and BELLE, the female shoe retailer, is the forerunner.

The company started online retail at the end of 2008, with an annual growth rate of 300% and sales of 100 million yuan.

At present, 70% of the online products of the company are customized for online design, but also keep 20% to 30% of the products and offline consistency, and find out a set of effective pricing strategies.

According to the data released by the company, the total retail sales of the shoe line last year was about 350 billion yuan, and the online sports shoes market was 6 billion 500 million yuan, 7 billion 500 million yuan for women's shoes and 2 billion 500 million yuan for men's shoes.

In the next 5 years, the online retail market will exceed 100 billion yuan.