Shishi Shoes And Clothing Products Enter The High-End Market

The prices of products produced by some local enterprises are already in the middle.

Only high end has a way out.

Recently, in

In the early autumn of 2011, Cai Jianlei, chairman of the company, made a strong commitment to all the agents attending the meeting. It is possible to have dreams. If you can't sell half of the products you sell, you can return all of them to pay the bill, but the condition is to give him ten yuan for each pair.

Why does Cai Jianlei have such great confidence and courage to dare to set a "military order" to agents?

In fact, he dares to do so, is full of confidence in the product store.

Tsai chief analysis said that now has entered a period of consumption maturity, consumers no longer choose cheap products, more is to dress to reflect their aesthetic taste, life philosophy, social status.

To this end, this year's autumn and winter sports products will increase R & D efforts on the basis of last year's efforts, focusing on quality and quality raw materials.

At the same time, in order to effectively cope with the increase in raw material and labor costs, the profit of shoes and clothing products is also imperative.

Behind the collective price increases this year is the huge increase in raw materials and labor costs.

Guo Lili, Vice Minister of the Shishi private enterprise association, pointed out that labor costs and fabric costs have increased sharply this year, and the pressure has suddenly increased.

"Just got a raise again, on average, every worker adds 200 yuan a month, now the workers' monthly salary is basically over 2200 yuan, and they also need to eat and eat."

If it does not reach such a level, it is difficult to retain skilled workers.

On the other hand, the price of raw materials has gone up very badly. The price of imported fabrics has increased by more than 30% this year.

Guo Lili told reporters.

It has a huge size and number of shoes and clothing industry, such as

Many enterprises have made great breakthroughs in the overall brand image and comprehensive strength, and will never lose to some international brands.