Henan Clothing Market Survey: Predicament

"Small money, wear famous brand" is probably not.

The so-called clothing tail goods mainly consist of three kinds of products: first, those foreign trade processing enterprises finish.

Relying on the advantages of location and source of goods, the tail cargo market in Guangzhou, Beijing and Hangzhou started earlier, and now it has developed fairly standardized and mature.

As a clothing distributing center in the central part of China, what is the current development of the garment tail cargo market? Recently, some of the clothing tail goods markets in Zhengzhou were visited in Henan.

The Henan market is just beginning to lead in.

As a new form of business in the clothing trade market, the market of clothing tail goods has been widely concerned by all walks of life and created outstanding achievements.

In particular, when the global financial crisis broke out in 2008 and the consumer market was seriously impacted, the volume of passenger traffic in the local stock market increased sharply, and sales increased several times over the previous period.

Now, our country has already formed five big tail cargo bases of Guangzhou, Beijing, Ji'nan, Changshu and Shanghai. The market of the tail cargo in these areas has developed quite mature and perfect.

In Zhengzhou, there are also several large tail cargo markets.

Such as Jian Wen, Tao Hui City, Tian LAN oteles Taichung market (hereinafter referred to as Tian LAN), Zhengzhou Jinxiu city (hereinafter referred to as Jinxiu) and Jindong clothing trade city (hereinafter referred to as "Jin Dong").

According to the reporter's investigation, the market of these garment tail goods was established earlier, as well as the "big central plains clothing tail goods market" and the Zhengzhou Huantong textile city's Chinese clothing tail goods market.

However, the industry believes that the main industry of Qu Liang garment industrial park is commercial real estate, where the tail cargo market is not the real tail market, while Yuantong textile city was bought by other companies last year, and the Chinese clothing tail market is no longer there.

"As a major clothing Province, Henan's tail cargo market is very large, but its stock is not large, production and processing enterprises are more, but the high-end products are few.

Generally speaking, Henan's tail cargo market is still in its infancy and is not yet standardized.

Li Gang, Secretary General of Henan garment industry association, described the current situation of Henan clothing tail goods market in a telephone interview with reporters.

The general manager of Henan Jindong commerce and Trade Co., Ltd., in an interview with the Economic Observer newspaper, also expressed his view: "at present, the market of clothing tail goods in Henan is just beginning, and it is in the introduction stage. This is mainly reflected in two aspects: first, the market is not yet standardized, the management mode is not yet mature, and the scale of operation is not large. On the other hand, there is prejudice to consumers' understanding of the tail cargo, and the consumption concept needs guidance."

In Guan Tang told reporters, looking at the whole country, Guangzhou is the first to do clothing tail goods, and is the best in the country, and later it was Beijing, and now the Hangzhou market is developing rapidly, has surpassed Beijing.

Henan's clothing tail cargo market has a larger gap with the above cities, but it is much stronger than the neighboring provinces such as Shanxi and Shaanxi.

Specifically, at present, Henan's clothing tail goods market can be described as "Jin Dong, Jinxiu, Tian Lan", and these three companies also have different positioning.

Lucrative supply channels are not smooth.

When interviewed by the above clothing terminal market, reporters found that all kinds of clothes were dazzling, including casual wear, sportswear, and suits and dresses.

Especially in Tian LAN 27 shop, brand clothing such as Valentino Louis, Charles Wang, Pierre Cardin, Playboy and so on are everywhere. The quality of these clothes is almost no difference from that of the exclusive stores, but the price is surprisingly low: at least 70% cheaper than the exclusive stores.

A Adidas jacket with the same quality is priced at 1000 yuan in the exclusive store, and it is less than 200 yuan here.

According to the reporter's investigation, although the clothes in the tail market are very cheap, they still have larger profit margins.

"This is mainly because they are not only very low in price, but many clothes are priced by ton."

An insider told reporters.

But at the same time, he also pointed out that in the current Henan market, besides the strength or large cargo enterprises, the tail cargo dealers can directly get the goods from the manufacturers through normal channels. Most of the dealers are changing hands to take the goods, and the quality is difficult to guarantee. This is also an important reason for the confusion and slow development of the Henan clothing tail cargo market.

For this industry's point of view, the reporters also have been confirmed in the visit.

Geng Junjie, who is doing the finishing business in Jinxiu, told reporters: "there are indeed some dishonest merchants in the Henan market. They enter the poor quality imitation goods, counterfeit products and even foreign garbage through irregular channels, and then deceive the consumers and destroy the image of the tail goods in the minds of consumers.

This is also a major reason why consumers are biased and criticized for their goods. "

The prospect of criticism is still promising.

Is the "tail cargo" false or not? This is the consumer's greatest concern and concern.

Although the clothing market in Henan has just started, it has attracted a lot of criticism, but the industry is still very optimistic about this new business form.

"I have been doing the clothing business for more than 20 years, and the company is headquartered in Guangzhou. I witnessed the rapid development of the tail cargo market, and the company just saw the good prospect of the clothing tail cargo market before pferring me to Henan.

We can say that we have confidence in the Henan market.

Speaking of the future development prospects of Henan clothing tail cargo market, it is full of confidence in Guan Tong.

Li Gang also clearly pointed out: "the tail cargo is not fake and shoddy products, second-hand goods, consumers are biased mainly because they do not know enough about the tail cargo.

I am very optimistic about the clothing market.