Chinese Clothing Will Undergo A Rigorous Shuffling Period.

On the afternoon of December 3rd,

Korean brands look forward to entering the Chinese market

Jinjiang Economic Daily: do you think it is right now?

POLHAM President Pu Caihong: China is the center of the world's consumer market, and the Korean body is very similar to the Chinese people. Korean culture and Chinese culture can mutually identify each other, so Korean enterprises can only become an international enterprise only if they succeed in China.

It is indeed a good time for international brands to enter China. Many brands in Korea want to enter China, and many brands have achieved some success in China.

Jinjiang economic newspaper: what do you want to cooperate with Chinese companies in China?

CMG consultant Jin Yaohuan: the Korean companies here hope that Chinese entrepreneurs can introduce their brands and hope to contact local entrepreneurs. There will be some normal cooperation in the future.

And we can also provide our

with

Jinjiang Economic Daily: what do you think is the difference between the development of garment industry in China and Korea?

China and South Korea

CMG consultant Jin Yaohuan: we have an in-depth study of the psychological changes and consumption needs of consumers. We will be more sensitive to the trend. We will spend a lot of energy to study consumer behavior every year, and devote much attention to the lifestyle and culture.

The clothing industry in Korea is about 60% of casual wear, 20% of ladies' clothes and 13% of women's clothing.

UGIZ chief executive power: the Korean clothing industry has also experienced a very severe shuffling period. After that stage, the enterprises that can survive now have strong viability, so there is no product homogenization in Korea, because those brands without individuality have been eliminated.

We have also gone through a road similar to Chinese clothing enterprises. For example, we also had the mode of agency and franchisee, but now they are mainly direct battalions, because the harsh market competition has left the franchisee no room for survival.

Jinjiang Economic Daily: you are right.

CMG consultant Jin Yaohuan: before we came to China, we did not have a deep understanding of China. After visiting several Jinjiang enterprises, I felt very shocked.

The speed of development of Chinese enterprises is far beyond our imagination.

Huang Xiangyun, President of FASHION INSIGHT: the development of Chinese enterprises is very fast. Like Li Lang and nine Mu Wang, these two thousand or three thousand sales terminals are already very large enterprises.

The degree of internationalization of these enterprises is also very high, and many high-end talents have been introduced. The maturity of these enterprises has been very high, and there will be good momentum of development in the future.

UGIZ chief executive power: China has a vast territory. Therefore, I think the channels for garment enterprises in China are very important.

In addition, Chinese enterprises pay more attention to production and pay less attention to design. In South Korea, because the market has developed to be consumer oriented, a good brand must be won by design and technology. We invest a lot in product development every year.