Lang Xianping: Clothing Companies Are Competitive In Controlling Pricing Power.

　　 On the 4 day of the fifteenth Humen International Fashion Fair closing, yesterday afternoon, an outspoken economist Lang Xianping came to Humen to speak in the International Machinery City. Talk about Clothing enterprise In the current economic environment, how to further develop, he said that only by efficiently compressing and integrating the entire industrial chain and mastering the pricing power of our products can our clothing manufacturers create more fashionable clothes. enterprise Only in the end can we find a way out.

Lang Xianping's opening speech not only attracted more than 1000 bosses and managers of garment enterprises, but also attracted a large number of fans, who had fans to spend more than 3000 yuan to buy tickets to come to the lecture.

　　 Talking about recruitment difficulties: " The two generation of Agriculture The willingness to work has decreased.

Lang Xianping believes that at present, China's manufacturing enterprises, including clothing, shoes, toys, and so on, are faced with the problem of rising prices of raw materials and recruitment difficulties, because our manufacturing enterprises only control the manufacturing and processing links from the very beginning, and are very weak in the 5 remaining aspects of product design, development, flow and warehousing. The profit of more than 90% of one product is controlled by 5 links. The manufacturing link is less than 10% of the profits.

Because of this, as a manufacturing plant, there is no pricing power for the products, and the salaries of the employees will remain unchanged for 10 years. "In fact, it is not that factories do not want to raise salaries for their employees, but because they do not have more profits to improve their welfare." Lang Xianping said.

Lang Xianping said, "the unemployment rate in China is still relatively high, but why does the processing enterprise have a recruitment problem? This is because the times are different. The industrious" farm generation "has become the" two generation of agriculture "today. The" two generation of agriculture "is no longer like the" peasant generation ". Their willingness to work has decreased a lot. Even if there is no job, they will not stay in the factory for a lifetime, holding the wages that have not changed for 10 years.

　　 Garment enterprises: competitive power in controlling pricing power

When I come to Humen, I have to talk about clothes. Lang Xianping believes that the way out for the development of clothing enterprises is not very large relative to the location of their locality, and the key is how to control the pricing power of the products.

He said that the chain of clothing industry has 6 links: product R & D, design, production, warehousing, sales and transportation. When enterprises can control these 6 links and carry out efficient compression and integration of the entire industrial chain, only when controlling the pricing power of products can they reduce costs and enhance the competitiveness of products in the market.

Lang Xianping, for example, has a clothing brand in Spain, which can do research and design from one garment to enter the market, with a total of 12 days. In our country, the same brand clothing enterprises produce an average quality garment for 180 days. Such a comparison, the cost of saving clothing in Spain can be imagined, and its brand clothing will be profitable in the market as long as it sells 60 yuan, while the same kind of clothing in our country has to sell 300~400 yuan to make money.

　 "Clothing enterprises can only compress and integrate the whole industry chain efficiently, so that they can create more fashionable clothes and win their rivals in competition." Lang Xianping said.