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Marketing Plan: Cut Apples From Different Angles.

2010/11/4 13:24:00 46

cut an apple

In general, a knife is cut from the pedicle and divided into two.

If you put it across the table and cut it in the middle, you will notice that the apple has a clear five corner pattern.

This makes people sigh. After eating apple for many years, we never found that there were five horns in the apple, but we only found a secret by changing the method.

There is an enterprise in Japan that produces ball pen, but the market is not good.

The reason is that the ink in the ballpoint pen is not used, and the bead on the pen core is broken.

This is a fatal quality problem. The manufacturer has searched many experts for tackling the quality of the bead in the refill, trying to improve it, but made a lot of efforts, and the result is not very satisfactory.

The last one

enterprise

A worker successfully solved the problem.

The method is very simple. He has cut off the pen pole.

In this way, the oil has been used up without the scrapping of "round beads".

This method is simple and unimaginable, but it is very feasible.

Another story happened in Shanghai.

The sale of a brocade white handkerchief produced by a handkerchief factory is blocked, and there are 200 thousand backlogs in stock.

According to customary thinking, handkerchiefs are always used for wiping hands and wiping sweat.

But salesmen have changed their way of thinking. Besides practical functions, handkerchiefs should also have beautification functions, and no handkerchief factory in the market is positioned by beautifying functions.

This discovery delighted them. They re processed 200 thousand handkerchiefs in stock, printed patterns on them, accompanied them with instructions, and re launched them.

market

The results were very popular, and these slow-moving handkerchiefs were sold as salable goods.

If a person is influenced by habitual thought, his judgement is very similar.

This kind of thinking is not wrong, but if we think about it in the long run, we will suppress the creativity of human beings.

Just like cutting apples, you can never see beautiful patterns in apples if you don't cut them.

If the market is like a battlefield and strategizing, we can win a thousand miles away. An enterprise needs development without innovation. The source of innovation is to break through itself and break through the stereotype and thinking set.