Kasiron Brand Launches New Product For Children'S Wear In 2011
Caslon
Brand 2011 spring and summer new product conference theme is "Rui Jin" - it means gathering the wisdom of all people, integrating all the advantageous resources, and promoting the continuous development of the brand.
Over the past 10 months, Kasiron's sales performance has maintained steady growth under the joint efforts of all agents and terminal retailers. The terminal stores have continued to expand in all provinces and municipalities nationwide, and have reached a strategic partnership with the China leather and footwear industry research institute to enhance their independent research and development capabilities. In marketing and marketing, we signed up Taiwan red star little bin and put a new advertising film on CCTV, and selected the "top 100 business value of Chinese sports brand".
All of these prove that the brand is moving forward.
In the coming 2011, the company will take a series of measures to promote the further development of the brand.
The first is about product development.
The company will actively recruit talented people, continuously enhance its independent research and development capabilities, develop new products with market prospects, enhance the market competitiveness of products, and at the same time, the company will also actively adjust the product structure and improve it.
Leather shoes, cloth shoes, shoes.
The product research and development, and with the support of well-known consulting and planning companies, achieve category breakthroughs and strive to improve the development speed from point to area.
Secondly, in the market construction, we will actively broaden the channels to speed up the delivery speed and reduce the circulation time.
More importantly, we will give priority to supporting development in key areas, strive to build a key model market in the shortest time, and launch a number of benchmarking markets leading the same industry, so as to achieve regionalization and standardization management.
The third is on brand promotion.
We will continue to adhere to the path of entertainment marketing and sports marketing, sponsor related children's entertainment programs and children's sports events, and innovate the application of network media and public relations activities on the basis of TV advertisements, and carry out omnibearing brand marketing communication to further enhance brand awareness.
Fourth in terms of terminal construction, the company will launch creatively.
Caslon
Brand shoes and clothing integrated stores, strengthen the research of the profitability of single stores, send terminal supervision, and regional managers assist the profit of terminal stores.
Caslon
The construction and development of brand is closely related to every agent and terminal retailer. We need the efforts of our whole team. We hope that we can unite and save all people's strength and work together to achieve win-win results.
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