Du Village Sweater Brewing "Three Turn" &Nbsp; Strive To Be The Flagship Of High-End Cashmere Sweater.

For Suzhou people,

"Cross Village sweater, from the start is to take the high-end line.

Cheap and affordable is a misunderstanding of Du Village sweater. "

Speaking of Du Village sweater, Yang Xingsheng can be described as endless.

Since the rise of social enterprises in the 70s of last century, Wata Mura began to set up the first knitting mill in town, and he was the director of the factory.

Local counterparts also joked that he was "the father of the village sweater".

He said that Wata Mura's woolen sweater was initially co operated with Shanghai, as a branch of Shanghai state owned large woolen sweater factory.

For example, the famous knitted sweater brand chrysanthemum, penguin, snow horse and so on at that time will have "Shanghai knitting factory Du Village branch production".

At that time, although the village was only a small town in Wuxian, Suzhou, it had a large number of first-class technicians and design teams sent by Shanghai.

So the fleece sweater just started, and quickly occupied the commanding heights in the field of woolen sweater.

"Made in Suzhou" has accumulated good reputation for a long time and relied on Shanghai's big wharf as a market. Therefore, the quality of the sweater has quickly won the approval of the industry and has become the hometown of China's famous woolen sweater.

But then domestic

Most of the products are sold overseas.

Since even the villagers did not wear a few genuine knitted sweaters, where did the sweater of the tens of thousands of villages come out? The answer is: put other brand labels on them and sell them overseas.

After entering the 90s of the last century, foreign orders began to look for the woolen sweater in the village of Shangdu village.

Yang Xingsheng says foreign orders are much higher than domestic orders.

Similarly, a woolen sweater, with a slight color difference or a few stitches, will not be able to deliver the goods.

But even with such harsh conditions, Wata Mura's knitted sweater's excellent skills were relaxed.

It is because of the excellent technology that many international brands have sent the list to the village and foundry.

For example, the famous British brand Burberry, many high-grade cashmere sweater is produced from the village.

According to the briefing, since now, the large scale sweater enterprises in Hu town have been doing OEM for dozens of international brands for a long time.

At that time, on the one hand, the domestic market of high consumption sweater and cashmere sweater was still unable to rise at the same time. On the other hand, foreign orders took the initiative to find the woolen sweater factory of Du Village.

Fleece sweater

It is precisely because of this tradition that local sweater enterprises focus on the quality of the soil, get more than 360 national patents, and the process is more and more pure.

From 1995 to 2005, a large number of woolen sweater enterprises have experienced a steady and comfortable ten years.

However, another indisputable fact is that "bosses who live better" have long neglected the market operation.

In their view, the OEM's foreign trade list is too late to do so. Why bother to spend money to fight their domestic market?

Top technology to first-class brands

Things changed quietly after 2005.

"Without their own brand, there is no right to speak."

Shen Yubao, the mayor of Lin Hu Town, is a good example of the problems existing in the present cardigan.

"The list is still very good, but the profit is getting thinner and thinner."

Shen Juying, the boss of the colored wool sweater company, almost spoke of the common aspirations of all the woolen sweater owners in Lin Hu town.

According to her introduction, orders from middlemen to Tsuen Tsuen, the profits have been very thin and thin.

For example, the shopping malls sell thousands of woolen sweaters on sale, and Wata Mura woolen sweater produces only a few dozen dollars.

Some orders are almost not profitable.

A large part of orders from Suzhou Di Ma knitted garments Co., Ltd. are from Japan. According to the proprietor, these woolen sweaters are sold for tens of thousands of yuan in the Japanese market, the most expensive ones, even if it is cheap, it will cost RMB three thousand or four thousand yuan.

However, for the foundry enterprises, the processing fee obtained by Mr Ma is only a tiny part.

Even so, the processing profit of this big brand has been very high.

According to Yang Xingsheng, since the beginning of these two years, almost all the knitting factories where Wata Mura is located have registered their own brand names.

But he lamented that it would be hard to kill a retail market with his own strength. According to his understanding, at present, except for a few brands such as "Wanli", they go out to Lin Hu town and open shop outside, and other brands are still selling in the lake.

Shen Yubao said, "the Cross Village sweater" is just a group brand. Although the recognition degree is very high in the industry, a very real problem is that there is no one in Wata Mura's sweater that is really called the individual brand.

The woolen sweater enterprises in the lake have mastered the world's top weaving technology, but because they do not have their own brands, they can only "dress for others", and the walls are blooming outside the walls.

The woollen sweater processing industry in Zhejiang, Guangzhou and other places has also grown up over the past more than 10 years, with a large number of competitors, and the contracted companies are squeezing profits.

Why? The right to speak is in the hands of others.

Shen Yubao felt that since the village's sweater has the top technology, how to make use of this excellent technology and create a first-class brand that is consistent with it is a reflection and solution that the Lakers need to think about.

Near Lake should be the flagship of high-end cashmere sweater.

From export to domestic sales, from foundry to brand, from decentralized operation to joint development -- the "three turn" of the sweater sweater, the real phase of the high-end technology of the village sweater is restored, so as to build the flagship of China's high-end cashmere sweater.

In fact, Wata Mura's woolen sweater's "turn around" began last year.

Last year, Lin Hu planned and built a characteristic street in the center of the town. It has a total length of 1 kilometers, including 408 standard shops, more than 100 sweater franchised stores, and a centralized brand sweater.

These woolen sweaters are not the end products of OEM processing. They are not the products of the "non Du Village", but the real estate brands created by these enterprises in recent years, such as star Si, Wheare Lys, Wan Li and so on.

Although these brands are not yet comparable to Ordos, they have taken the lead in taking the initiative to run their own businesses, and have formed a Suzhou top brand brand sweater gathering place.

Building characteristic blocks is only the first step in crossing the village sweater and exporting to the domestic market, and the pformation from the foundry to the brand.

At present, the town is taking the lead, and several knitted sweater companies with the highest production technology in the joint lake have formed a group company to register a sweater brand for overall marketing and brand promotion.

In the view of Lin Hu's leadership, thirty years of development, Wata Mura sweater has the world's top technology, has also accumulated a number of high-quality top practitioners, and in the light of the current situation, the world's major brands have opened stores in China, also shows that the high-end cashmere brand has this market demand.

According to the briefing, the group company will operate in the coming year, and the product trademark and company name will be issued at the same time.

In the next few years, the group will focus on high-end cashmere products, and more than 200 woolen sweater enterprises will stabilize the mid market and phase out low-end products.