Clothing B2C E-Commerce Units "Money" Unlimited

The research center of Qing Dynasty recently released the investment report on China's e-commerce B2C market in 2010. The report shows that the sales scale of China's B2C online retail market in 2009 has exceeded RMB 22 billion 400 million yuan.

From the perspective of market share, clothing B2C Market Sales share ranked second, sales revenue was about 3 billion 900 million yuan, accounting for 17.41%, while jewelry, daily chemical, food, mother and baby B2C market share was 1 billion 309 million yuan, 1 billion 5 million yuan, 929 million yuan and 824 million yuan respectively.

Fashion B2C suddenly rises

China's clothing market in 2009 Sale The scale reached 1 trillion and 49 billion 90 million yuan, with an annual growth rate of 21.6%, a new growth rate since 2006. Among them, the clothing online sales revenue in 2009 was 3 billion 900 million yuan, and the market growth was huge. In addition, with the growing habit of users' online shopping habits, especially the increasing awareness of women's clothing online shopping, the clothing e-commerce B2C website is expected to become one of the fastest growing e-commerce subdivision categories.

Van customer service is the representative manufacturer of this market. Marketing channel The advantages of logistics, commodity category and other advantages have formed a high market reputation in the same industry, and have gained a good reputation in the users and suppliers, and have been recognized by the capital market. At the same time, B2C launched V+, a high-end clothing brand, which is a powerful complement to its product line.

In addition, the clothing e-commerce B2C website has three forces:

First of all, the dream bazaar as a representative of the manufacturers, seize the market segments of clothing products - women underwear market, precision deep tillage, with specialization strategy to achieve the leading edge of market segmentation.

Secondly, the manufacturers represented by "Xiu Xiu", "fashion uprising", "poster net" and so on, provide online agency services for famous brands of clothing, and win certain market competitiveness with distinctive and high-quality products.

In addition, the vertical manufacturers of bags and bags, represented by wheat bags, have not entered the e-commerce market for a long time, but they have achieved rapid market development by virtue of quality products, innovative business philosophy and feasible marketing channels such as search engine marketing.

Maternal and child B2C expansion

According to the statistics of China's Demographic Yearbook, 30 million babies are born in China every year, and nearly 80 million infants are under 3 years old. Among them, the number of infants under 3 years old is over 10 million. With the decline of the number of children in urban families in China, according to the halo effect of "1: 6", the family's investment in the quality of life and living environment of children has increased year by year. With the advent of the fourth wave of baby boomers, the sales scale of China's mother infant market will expand.

China's mother child e-business B2C online sales market is a relatively more subdivided market, sales revenue in 2009 was about 824 million yuan, accounting for 3.68%. Among them, the leading advantage of red children is obvious, the sales scale reaches 328 million yuan, accounting for 39.81%.

Under the influence of the red child's success mode, China's maternal and child B2C online retail market has attracted numerous followers, such as kissing baby, Li Jia Bao, Le you mall and other manufacturers. Take Li Jia baby as an example, by building a community, it can provide communication space for many mothers to enhance user stickiness and enhance users' awareness of this website through diversified products and services. For example, professional baby magazines provide parents with a comprehensive information platform for child care information, and a direct line store chain, providing users with a full range of shopping experience, and the prospect of "e-business + directory sales + Direct chain store" is worth looking forward to.