How Does Shoe Enterprises Face The Situation Of "Quantity Rise, Price Fall" Of Shoes Products?

July 29th hearing recently Exit In terms of footwear enterprises, the export price has been reversed in terms of "volume rise" and "price drop". Why is there a reversal? This question mark draws people's exploration of the logic behind the development of the shoe industry.

We all know that in the increasingly competitive situation, many Shoe enterprises In order to receive more export orders, prices are often pressed against each other. Small profits but quick turnover In order to increase the order quantity, this competition makes the price of shoes linger on the low profit level. Most export enterprises merely take orders, seize the market and busy with order processing, instead of studying the production of high added value products, making the export profits of footwear products fall; in the negotiations with foreign businessmen, the psychology of shooters eager to export will be completely handed over to them. Merchants In a step-by-step inquiry and price reduction, the transaction is concluded at a very low price.

It is precisely because of this market trend that China's shoe export anti-dumping causes more reasons, affecting the overall image of export shoes, resulting in a vicious circle. The most fundamental reason for this problem is that many export oriented shoe enterprises lack the brand that is known. In contrast, some well-known domestic shoe enterprises, even during the financial crisis, have room for price increases and there is room for negotiation. People generally feel that the processing enterprises are always in the passive position of negotiation. However, because of the leading technology and the guarantee of scale, these leading enterprises still get the bottom line of bargaining with giants.

It is understood that many export oriented footwear enterprises should further adjust the industrial structure of the footwear industry, and actively consolidate the product awareness of traditional markets such as Russia. Grasp the relatively relaxed time of Russian market access standards, support the development of shoe processing industry in Russian industrial parks, and alleviate some export pressure. We should pay close attention to and actively respond to the adverse effects brought by the appreciation of the RMB exchange rate. Help enterprises use foreign currencies to import advanced production equipment and raw materials from abroad and get expected profits.

In this regard, the industry said that to reverse the passive situation of products being controlled by others, we must speed up the upgrading of footwear products and industries. In order to deal with the situation of "volume increase and price drop", shoe enterprises must form the concept of winning by quality, increase the added value of products, transform the export mode from quantity expansion to quality benefit, reduce trade friction from the source, and enhance the competitiveness of products. Secondly, by speeding up the pace of industrial restructuring, improving channel construction, improving product design level and creating independent brands, we will increase the voice and initiative of footwear products in the international market and lay the foundation for winning market and more profits.