A Shallow Attempt To Integrate Children's Shoes And Shoes And Clothes

As the first joint-stock private enterprise in Fujian province and the first well-known brand of children's shoes in China. Children's shoes circles Fame is not small. From the consumer selection to expert scoring, almost all the judges scored a high score in helping Deng to participate in the "ten leading brands of children's shoes in Haixi".

This year, no matter how big it is. technological innovation The strength or deepening the new business mode of "shoes and clothing integration" is also a new marketing strategy for sports. No doubt it shows the determination to help the brand take off.

Exploring the new business operation mode of "shoes and clothing integration" is the highlight of this year. In the view of general manager Hou Jingguo, the integrated operation mode of children's shoes and clothing stores and children's life experience museum will become the most important business mode in the future. In the second half of this year, we will launch a series of marketing plans: first, increase brand publicity and enhance brand awareness. With the help of the 2010 Junior Table Tennis Championships, the influence of gang help brands on young consumers will be expanded. Second, increase investment in science and technology research, introduce foot scan technology, further cooperate with China leather and footwear industry research institute. Thirdly, to strengthen the planning and development of terminal mechanism, we will make a breakthrough in Southern Fujian as a key market this year.

Act as Chinese children's shoes industry The leading brand has helped children shoes for many years and persisted in the brand development path of technological innovation. At the order meeting held at the end of June, the four major themes of the new series were reflected in the rich technology content. Among them, the "shadow of the shadow" series gives children a full sense of domination and dynamite; the "urban road" series focuses on describing leisurely leisure; "naughty boy" series vividly depicts the innocence and individuality of children; the cool city faction series focuses on sexual fashion and cool dazzling. The rich style, the changeable modelling, the display color and the fusion high quality selected material is the best embodiment for helping the research and development. Hou Jingguo said frankly, helping the brand development for 30 years is a 30 year hand in hand with agents and distributors, and also a 30 year of technological innovation. In the face of the challenges of the market, bang Deng will use technological force to create new products, create brand with science and technology culture, and strive to build the first brand of China Youth Sports.

It is reported that this year, gang Deng will sponsor the 2010 National Junior Table tennis tournament again. "It can be said that the 2009 year table tennis" small ball brand diplomacy campaign "has been an unprecedented success. This year's attack again will not only help to further enhance the brand's popularity and reputation, but also coincides with the series of policies and regulations that the State supports the development of sports industry and calls for national fitness, and it is also a good act to help China's table tennis industry. Hou Jingguo said.