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Casual Shoes Enterprises Want To Break Through The Homogenization Of Products Through Industrial Upgrading

2010/6/9 13:50:00 62

"What brand of casual shoes do you usually buy?" the reporter asked a lot of Chao men these days, and the first reaction she got was a blank expression.

In fact, there are as many as 1 leisure shoe manufacturers across the country.

Even so, most of the casual shoe brands have not yet formed a loyal brand consumer group.

Reporters recently learned that Quanzhou's casual shoe manufacturers have started to pform in order to break through the bottleneck of homogenization.

Fame besides manufacturing

Quanzhou footwear industry and Zhejiang and Guangdong are three parts of the world, and they occupy more than 70% of the national shoemaking market.

Reporters learned that a large proportion of shoemaking enterprises in Quanzhou have done foreign trade orders.

"Last year's

financial crisis

Many shoe companies have suffered a fatal blow, especially in the Guangdong area.

Li Chun, the manager of the brand promotion department of the game, said that the stable guest group trained in 15 years had not suffered a fatal blow in the crisis, but the impact was inevitable.

Although many shoe manufacturers in Quanzhou have taken orders for Guangdong shoe enterprises to collapse during the crisis, they are busy again. But for some shoe factories, they are beginning to realize that apart from manufacturing, they need a new fulcrum -- brand awareness.

"The market situation of shoemaking industry is relatively backward.

Clothing market

Like the seven wolves, nine herding enterprises and other enterprises through the way of brand operators, the crisis continued to achieve sustained and stable growth, which gave us a lot of inspiration.

Li Chun told reporters that they have just held a brand press conference, officially announced the pformation of brand operators to the community.

"This is also the first time consumers have been able to search the brand information of Baidu in the past 15 years."

"Our brand headquarters will move to Xiamen Guanyin Shan operation center next month," he said with a smile.

This is another famous brand in Quanzhou after the seven wolves, XTEP and Anta.

It is understood that following the pformation of brand operators in apparel enterprises, shoe companies, apart from the strategy, have BELLE, Daphne and AOKANG in China.

The market is likely to be subdivided again.

The reporter learned from the Quanzhou footwear industry association that at present, in the concept subdivision of casual shoes, brand awareness in sports and leisure and outdoor leisure two positioning is relatively high, such as Anta, 361 or Hongxing Erke and so on.

A staff member of the chamber of Commerce said, "however, homogenization is still very serious among the 1 10000 leisure shoes manufacturers in the country."

Li Chun told reporters that he had re divided the market and positioned his brand as "the way to provide shoes for the Chinese businessmen to solve the problem", providing a "one-stop" series of casual shoes for business people and cultivating loyal consumers.

Ding Shuibo, Quanzhou Footwear Association, thinks that

Casual shoes

There is still much room for market in the future.

According to the relevant statistics, there are at least 4 pairs of shoes in urban business life to meet different situations in work and life.

"At present, in the clothing industry, the brands of seven wolves," Jin Ba "and" Li Lang "have already broken down their respective markets, and have misplaced businesses in their respective positions. This is the direction that shoe companies can learn.

He said.

A veteran who has worked for many years in shoes and clothing enterprises in Quanzhou believes that in the future, the footwear industry in Quanzhou will break through homogenization along the road of brand operation that garment brands have gone through.

"These brands that take the lead in market segmentation and locate more accurately will stand out and promote the trend of new pformation."

He said.