The Spanish Wedding Dress Industry Is The Second Largest Exporter In The World.
Spain is the second largest in the world.
Wedding dress
The country of dress export is second only to mainland China. The Spanish dress market has a turnover of 1 billion 358 million euros in 2008, of which the export amount is 426 million euros, the dress 185 million euros, the wedding dress 143 million euros and the dress.
Suit
80 million euros.
The main export destinations are Portugal, Italy, Germany, France, Mexico, the United Kingdom and the United States. The main wedding brands in Spain are Pronovias, Novissima and RosaClara.
Spanish manufacturers are also actively developing countries such as Russia, Poland and Arabia, which are facing economic crisis and consumption is still fairly stable.
Latin American countries are also one of the target countries. It is estimated that the Mexico market will grow by about 20%. Novissima has 48 stores in the region. Besides, there are also display shops in New York and Portugal, and plans to launch in Chile, Peru, Brazil and Columbia. The image of Spanish wedding dresses in these countries is gradually improving.
Pronovias is currently the first largest wedding dress brand in the world, with a market share of 5%. It has a stronghold in London, Paris, New York, Istanbul, Cairo and Tokyo. There are 158 stores and 3800 sales outlets in 60 countries worldwide.
The Spanish market accounted for 40%, with an average selling price between 600 euros and 12 thousand euros. This shows that Spain is one of the most expensive European countries to spend on the wedding. Under the economic crisis, the Spanish wedding budget has been reduced by an average of 11%.
The mainland is another market, because more and more young people are upgrading.
Western style
The average Chinese wedding ceremony is 20 million people in mainland China each year, with an estimated market size of 30 billion euros.
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