Adult Clothing Enterprises Are Rushing To The Children'S Clothing Industry.

The shoes on both feet of the children's shoes company are still in the shoe market, and one has entered the children's wear market.

Editor's note: according to the relevant data, the birth rate of Chinese newborns will peak in 2010, and the baby boom will follow the overall outbreak of children's economy.

China's children's industry has become the largest consumer industry in the United States next to the United States. By 2010, it will be expected to enter the trillions club.

Nowadays, the phenomenon of "adult crowding children" has emerged in the children's wear industry, that is, many adult clothing enterprises have entered the children's clothing industry. At the same time, many children's shoes company's shoes on both feet are still in the shoe market, and one has already stepped into the children's wear market, which will definitely aggravate the competition of children's wear market.

To this end, the reporter interviewed Mr. Zhang Rui, a special commentator of Huayi net.

Reporter: some time ago, you pointed out on the Internet that children's clothing industry appeared the phenomenon of "adults crowded children". Now there are many children's shoes industry entering the children's clothing market. How do you feel about this?

Zhang Rui: in fact, this phenomenon began two or three years ago. The internationally famous brands Nike and Adidas used to make shoes. The two international tycoons children's shoes and children's shoes were listed at the same time.

So many enterprises enter the children's clothing industry, on the one hand, it shows that our children's clothing market has great potential. On the one hand, it shows that children's clothing market is profitable.

Over the next few years, there will be a group of comprehensive children's suppliers.

Reporter: what is the reason why children's shoes companies enter the children's clothing industry?

Zhang Rui: there are several reasons. From the consumer's point of view, it is necessary to consider matching shoes when buying clothes.

When buying shoes, it will also check the clothes that match it; from the channel, children's shoes agents want to be bigger and stronger, increasing the brand of new children's shoes is an option, but raising the performance of children's shoes may be very costly, just like primary school exams, 90 to 100 points is only 10 points difference.

For example, increasing the brand of children's clothing is a new way to develop, and it can start from scratch, and it has a long way to go.

In addition, more and more children's children's shop is springing up all over the world. These stores also want to have shoes and clothes with the same brand.

Market resources can be shared.

For manufacturers, they all hope that the East is bright and the west is bright. Children's shoes do well, and then children's clothing is made to be bigger and stronger. The profit of children's shoes industry is relatively low, and the price of a shoe material made of adult shoes is higher than that of children's shoes.

The profit of children's clothing industry is higher than that of children's clothing. This is why many children's shoes companies turn the company into a certain shoe and clothing company.

Reporter: do children's shoes enterprises enter many children's clothes? Are children's wear enterprises entering the market of children's shoes?

Zhang Rui: Well, this is a good question. There are not many answers.

This is related to the characteristics of children's clothing and children's shoes.

In addition to special children's clothing such as down garments, most brands of children's clothing, spring, summer, autumn and winter, can support a store, and children's global brand network shoes are harder to support.

In addition, from the data of Nike and Adidas, the sales ratio of children's shoes and children's clothing is 4:6. This data also shows that children's wear enterprises enter children's shoes market less.

In children's shopping malls, we will find many children's clothing counters, while children's shoes are few.

Reporter: what are the pros and cons of children's shoes enterprises entering the children's clothing market?

Zhang Rui: there are many advantages and disadvantages.

First of all, children's clothing investment will be greater. Next, children's wear needs good designers and excellent marketing teams.

The strength of children's shoes agents will generally be smaller than that of children's clothing agents. That is to say, children's shoes enterprises can use the resources of their children's shoes, but they need to open up new channels for becoming bigger and stronger.

This process is very risky, of course, risks and opportunities coexist.

If there is no way to go, move forward!

    　　记者：能否预测下儿童市场未来的变化?

Zhang Rui: there is no way to predict. First, there are more and more shoes and clothing companies.

Two, children's shoes and clothing stores will be more and more large, and at the same time, comprehensive stores or life hall is also increasing.

Children's shoes enterprises that enter into children's clothing may not succeed, but entering the children's wear market is at least a step toward becoming bigger and stronger. Walking on two feet will be more secure.

Of course, if some children's shoes enterprises can withstand the temptation, concentrate on the children's shoes market is also a big choice, after all, there is no child shoe predators appear.

Zhang Rui, a master of business administration from Beijing Institute of Technology, is currently the managing director of the French children's clothing department of a company. He worked as a good child group and was responsible for the development and maintenance of Nike (Nike), disiny (Disney) and Dino (Xiaolong Harbin) children's clothing market.

In more than 10 years of work, he has been engaged in team management and marketing work. He has served as a business manager, Department Manager, general manager of a branch company, and sales director.

Highly valued enterprise culture is highly valued. It likes to study team management, performance appraisal, channel development and maintenance, store retailing and so on. It hopes to achieve triple win among enterprises, employees and customers through scientific management and assessment measures.