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American Apparel YOUNGOR

2008/9/17 11:35:00 45

Recently, the Hart Schaffner Marx, the largest clothing manufacturer and retailer in the United States, announced in a high-profile manner that YOUNGOR, a well-known clothing company in China, joined the YOUNGOR market and opened it in the new world shopping mall in Shanghai.

It is understood that Hartmarx is a 100 year old shop in the American fashion industry. It is a well-known listed company in the United States. It is also the largest apparel manufacturer and retailer in the United States. It owns five major product sectors including luxury brand, custom, sports, women's wear and international affairs department, including its own brand Hart Schaffner Marx, which is the first time that the company has entered China.

"Now the US economy is in recession, and we can hardly get new growth points in the US, so we are trying to find new markets in China."

RAYMOND, vice president of Hart Marx group, said that in order to better survive the risk of economic recession in the United States and the world, Hart Max must find new growth points. China's economic development is very rapid and its consumption power is greatly improved. This fits well with Hart Mark's development needs.

"We are going to open more than a dozen this year, and we will open to thirty or forty next year."

As a partner of Hart Max company, the general manager of YOUNGOR group's Hao Shi Mai Clothing Co., Ltd., told reporters that Hart Marx particularly hopes in the Chinese market, because Hart Max believes that the current global economic crisis is the best time to enter China.

They will quickly open stores in municipalities directly under the central government, provincial capitals and economically developed cities, and strive to basically complete the layout of Hart Max in the Chinese market within 3 years.

"Like Coca-Cola's acquisition of Huiyuan Juice, Hart Max and DHL, the largest clothing manufacturers and brand retailers in the United States, have invested in the Asia Pacific and Chinese markets. First of all, they show that they attach great importance to the East Asian market. Making use of their capital advantages and marketing experience to maximize the appreixing of the Asia Pacific and Chinese market is their early business development strategy."

Hou Ning, a well-known financial analyst, said that especially in the consumer goods industry, such as drinks, clothing, medicine and so on, it is necessary to win the share among the largest customers in the world.

However, the fact that American enterprises enter China in these industries does not mean that China can become a haven for economic recession. On the contrary, it shows that they are aware of the crisis and have launched their efforts to defuse the crisis.