"Comfortable Style" Of Red Bean Appears At 2023 China International Clothing Expo

On March 28, the spring exhibition of the 2023 China International Clothing and Accessories Expo opened in the National Convention and Exhibition Center (Shanghai). The Hongdou Group, which has become the focus of the industry due to the successful launch of "Zero Sense Comfort Shirt", made its debut this time with its Hongdou classic comfortable men's clothing, Hongdou comfortable soft underwear, and Hongdou healthy comfortable children's clothing. The achievements of high-end transformation displayed became a beautiful landscape of the Expo.

Guochao Guofeng, digital fashion, intelligent production... For brands, the Expo is an important platform for brand promotion and channel expansion. For clothing manufacturers and distributors, this is also a good opportunity to "watch the door" and update products. Three years after the epidemic, the production and sales of the clothing industry and the supply chain of the industry chain have had a huge impact. However, many brands still seize the low tide to meet the difficulties and achieve transformation and development. At this year's clothing expo, several clothing brands brought their own product technologies.

When you walk into booth 3M328 of Hall 3, you will be attracted by Red Bean "the pioneer of comfortable men's wear track" at the first sight. Since its release in March 2022, the high-end transformation work "Red Bean Comfort Shirt", innovatively researched and developed by Red Bean, has quickly topped the sales list of single products on various platforms, becoming a star product in the shirt market, with sales exceeding 350000 pieces. The new products in spring and summer 2023 will be upgraded with "breathing skin friendly fabric". The new ratio of Chinese and Austrian blended fiber will be 11% lighter and 30% softer, lighter, softer and more breathable.

Walking around the Red Bean Pavilion, you can see the power of comfort everywhere. Red bean men's clothes plus 1 pants, fine collar comfortable polo, magic T, red bean home baby cotton soft bra, red bean cotton home clothes, red bean children's clothes 0 dyed children's underwear... This year, red bean exhibition area has comprehensively enhanced the product experience. At the exhibition, visitors will experience the comfortable upgrading of red bean clothing through the large electronic screen and the tactile experience of clothing materials.

At the exhibition site, many merchants engaged in clothing related industries came from all over the country to investigate and understand cutting-edge technologies and industry development trends. "I'm in the business of home clothes, and I have to attend the clothing exhibition every year. Many brands will take the lead in introducing the latest styles of the season at the exhibition. The products of Red Bean iterate quickly and are very recognized by the market." The dealer, Ms. Chen, told reporters.

Benefiting from positive factors such as consumption upgrading, the rise of the new middle class, and the national policy of supporting fertility and reducing the burden of family rearing, the domestic clothing market in China has entered a rapid growth track, and the development trend of comfort, health, and functionality has significantly increased. At the exhibition site, Hongdou baby cotton soft bra at home was very popular. Not long ago, Huang Shengyi's baby cotton silk bra series recommended by the same style appeared in the national fashion show in Suzhou Museum, which has earned enough attention and sold more than 90000.

In recent years, the clothing brands under Red Bean have been focusing on "technology", "comfort" and "high product price ratio", rapidly promoting high-end transformation, increasing investment in technology research and development, clothing design, and gradually moving closer to the trend of comfort and youth. Red bean men's 0 sense comfortable shirt, red bean home red bean products are popular on various e-commerce platforms, and have topped the top platforms and categories. In the children's clothing track, Red Bean children's clothing takes "healthier and more comfortable" as the development concept, and introduces "0 dye children's underwear", which has become a popular product of the brand. From the market feedback, consumers are more interested in these comfortable new products.

2023 is the first year to comprehensively implement the spirit of the 20th National Congress of the Communist Party of China (CPC), and the endogenous driving force of domestic economic growth continues to accumulate and strengthen, creating good conditions and foundation for the recovery of the clothing market. Since the beginning of the year, Red Bean Group has anchored the development of "three self and six modernizations", laid stress on the foundation and practiced internal skills, constantly satisfied people's demands for a better life with comfortable products, and promoted the industry to move towards high-quality development.

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