Anta Shares Closed At HK $188 / Stock Market Value Above 500 Billion

Anta's market value has gone forward by 100 billion. On the morning of June 29, Anta Sports opened at HK $186.6 per share, with a total market value of over HK $500 billion, reaching 502.3 billion (about US $64.7 billion). At the end of the day, Anta shares closed at HK $188 per share, with a market value of HK $508.2 billion.
From 400 billion to 500 billion, Anta took four and a half months.
At the beginning of the year, Bloomberg also summarized the market value ranking of global famous sports brands. At that time, Nike exceeded $200 billion, Adidas ranked second with more than $70 billion. Lululemon, Anta and Weaver groups were ranked third, fourth and fifth in the market value of $30-40 billion. But within a month, Anta overtook lululemon.
Recently, Anta's market value is about 65.5 billion US dollars. Adidas has a market value of 62.4 billion euros, or 74.3 billion US dollars. The distance between the two sides is less than 10 billion.
In terms of P / E ratio, Anta's P / E ratio is 82.96, Li Ning's P / E ratio is 117.78, Nike's P / E ratio is 42.03, and lululemon's P / E ratio is 67.54.
Why is Anta's market value rising so fast? There are two main reasons, one is the impact of the external environment, on the other hand Anta's own development has also given the stock market confidence.
The following analysis is welcome to discuss the brick~
　 　 External environment:
　　 1. Continuous global water release, good assets
Zhang Xiaoping, a financial writer, told burning rhino that the rise of sports brand share price is related to the continuous global water release. In 2020, the United States launched a total of 3.1 trillion US dollars of quantitative easing monetary and economic measures. In order not to be cut off leeks, other countries' central banks are also issuing more money. The oversubscribed currency has led to lower interest rates and higher asset prices, so the overall stock market has continued to rise.
In addition, domestic exports will be converted to domestic sales in 2020 to stimulate internal circulation, and a large amount of money will flow into China, which has early control of the epidemic situation and good prevention and control situation.
After house prices have been suppressed in recent two years, where will hot money flow? A lot of it has turned to the stock market.
Footwear itself is a high-quality track. Compared with the SARS period in 2003, Guoxin Securities suffered a significant setback in shoe and clothing retail, but rebounded significantly after the epidemic. The epidemic will also stimulate people's demand for health and sports. Therefore, as early as 2020, major investment banks have been optimistic about sports brand leading enterprises.
　 2. The demand for healthy life and outdoor sports is increasing
With the large-scale vaccination of the new crown vaccine in China, people's panic about the epidemic situation has gradually eased, and the demand for outdoor sports has increased significantly compared with last year.
The epidemic has also changed some people's life philosophy. This year's European Cup failed to attract too many pan sports crowd. Some of them said that they did not want to "stay up late to watch the ball" and "hurt their health". More and more people have developed a fixed sports habit, and the demand for sports goods, especially professional sports goods, is also increasing.
　　 3. The subsequent fermentation of Xinjiang cotton event
Take the recent 618 Shopping Festival as an example. According to the data released by tmall 618 promotion, the sales of Nike and Adi decreased by nearly 30% year-on-year, while Anta increased by more than 50% year-on-year. Obviously, the Xinjiang cotton incident in March is still affecting domestic consumers' purchase choices.
　　 4. The general trend of "national tide"
No one can say where the trend wind blows, but in today's rising national patriotic enthusiasm, shoes and clothes with Chinese cultural characteristics, personality, attitude and functional wind are indeed sought after and loved by the post-95.
　　 5. "Consumption upgrade" or "consumption degradation"
Zhou Shiyong, a sports brand employee, believes that consumption degradation may be an important reason for most people to choose sports brands. In the economic downturn, the per capita disposable income is not much, compared with the domestic sports brand which has the advantage of cost performance, it is more respected by consumers.
But consumption degradation is also relatively speaking. After all, domestic luxury goods will rise 48% against the trend in 2020.
However, consumption degradation is usually accompanied by "consciousness upgrading". There is a chance to escape the trap of consumerism and focus on what is really needed. Vanity is no longer just needed.
　 Internal reasons:
At the end of June 17, Anta Group announced the forecast for the first half of 2021, which is expected to increase by 55% (about 3.6 billion yuan in mid-2020); Excluding the impact of the loss of Amer sports in the first half of last year, the net * * increased by 65% (about 2.38 billion yuan in mid-2020); The group's overall revenue growth exceeded 50%.
Apart from FILA and desant, these growth tools, Anta's main brand, which is worried by the outside world, is quietly changing. In the middle of 2020, Anta's main brand has started the transformation of DTC, and the gross profit rate has increased significantly. With reference to such direct brands as FILA and desant, the transformation of Anta's main brands can indeed give market confidence.
However, recycling dealers' inventory also led to a large increase in inventory. Anta said that it would accelerate the digital transformation of the supply chain to improve inventory efficiency. The specific performance can be seen from the interim report released in August.
In addition, Anta also ushered in "double Olympic business opportunities" from the perspective of brand marketing. This year, the main brands have made a series of actions, including grabbing the spokesperson Wang Yibo quickly after the Xinjiang cotton incident in March; In June, the sports fashion research center was established with Tsinghua University; Sponsor swimming team and other national Olympic teams; Recently, it released a new champion dragon suit... In general, Anta has always been active in the field of vision of consumers.
Anta's strongest point is strategic and executive power, but there is still room for improvement in culture, brand and talent team. Li Ling, vice president of Anta, also mentioned that Anta has consciously made up for this.
So the question comes: when can Anta break 600 billion yuan?