Disney Brand Unveiled For The First Time In Jinjiang Shoe Fair

The cartoon image is combined with a variety of sports elements, and the young women are the main target consumers. Disney knows that lively, cute, intelligent and brave Disney mouse image was created by Walter Disney, the great pioneer of American animation art in 1928. The birth of this cute elf has been recognized by people all over the world. With the development of cartoon movie, it has achieved great success.

After nearly 100 years of development, it has become a famous brand famous for its cartoon characters such as Mickey and Donald Duck, and has developed an industry that contains huge wealth in many areas, such as audio-visual, book, media network, theme park, consumer goods and so on.

In 2007, in view of the good development momentum of Disney brand in China, Walt Disney (Shanghai) Co., Ltd. officially co operated with XTEP (China) Co., Ltd. to authorize XTEP (China) limited to launch a new Disney movement series in the Chinese market. Aiming at the young women who love Disney mainly in women, it will form the most rich and most potential leisure fashion sports apparel brand industry of Disney brand, and deduce the classic clothing of Disney in China.

The product positioning is mainly based on young women. According to Mr. Disney, the director of the booth at Luoping booth, Disneysport brand is the perfect combination of Disney's cartoon image and various sports elements. The main consumers of Disneysport products are located in the 18-30 year old fashion sports year. The proportion of women's products is 80%%, and male products account for 20%%, which accurately locks the target consumer group of young women.

In the product development and the well-known international and domestic front-line designers, Disney company provides design concepts, themes and graphic elements every quarter to ensure the accuracy and continuity of the product design style. It is close to the international fashion at the shortest distance, and grasps the popular elements to create a Chinese youth sports leisure boutique.

In this exhibition, the brand spirit of Dis-neysport's innovation, quality, sharing, story, optimism and respect is displayed not only in the display space design, but also in another exhibition area, with excellent product shows and program performances, so that every exhibitor can experience the unique brand culture of Disneysport brand and let people linger around.

In 2008, it is worth looking forward to all sporting goods industry.

At the same time, Luoping also said: they hope that with the success of the shoe Expo, more people will join the Disneysport brand business, create more enjoyable products and brand experience for more consumers, and bring the spirit of Disney's happiness to everyone.